Auschwitz travelling exhibition wins prestigious Europa Nostra award

Imagineear client Musealia, along with their partner the Auschwitz-Birkenau State Museum, has received a major recognition for the travelling exhibition ‘Auschwitz. Not long ago. Not far away.’ as one of the winners of the Europa Nostra Awards 2020 – the most prestigious awards in the field of European heritage.

The exhibition, whose visitors are accompanied by a multimedia tour produced by Imagineear,  won in the Education, Training and Awareness-Raising category and contains hundreds of original artefacts which help audiences explore the complex story of the German Nazi’s largest concentration camp and extermination centre – a place where close to 1.1 million people lost their lives.

“The COVID-19 crisis has made clear just how necessary culture and cultural heritage are to people and communities across Europe. At a moment where hundreds of millions of Europeans remain physically separated, our cultural heritage continues, more than ever, to bring people together.” said Mariya Gabriel, European Commissioner for Innovation, Research, Culture, Education and Youth.

Its jury said the exhibition,“preserves the memory of one of the worst episodes in the history of humanity and is based on deep, scientific, historical research. It succeeded in recreating the emotional experience of visiting the real site, which is challenging for a travelling exhibition and is thanks in part to the richness of the content.”

Exhibition director and Musealia’s CEO, Luis Ferreiro, said, “This recognition encourages us to carry on preserving this essential common heritage. Europe is constructed on the moral ruins of Auschwitz: it’s not possible to understand the freedom, democracy and safety we share today, without confronting it. The exhibition would have not been possible without the help and work of all our suppliers, and Imagineear’s contribution has been absolutely key.”

The interface design of the self-guided tour was created by Imagineear to reflect the look and feel of the exhibition and then the content was coded and installed. The tour is available in eight languages – English, Spanish, French, Hebrew, Mandarin, German, Polish, and Russian – on 700 of Imagineear’s advanced MPi™ touch-screen devices.

In addition, 300 DigitalGroupGuide™ devices were supplied to the Museum of Jewish Heritage – A Living Memorial to the Holocaust to enable its guides to take educational groups around the exhibits. Large audio visual screens show original video footage, which is synced to visitors’ devices as they arrive at each screen by Imagineear’s intelligent communications technology. This enables other visitors to reflect on the poignant nature of the displays without noisy sound intrusion.

To date over 800,000 people have visited the exhibition. Having begun its journey in Madrid, it’s currently in residence at the Museum of Jewish Heritage – A Living Memorial to The Holocaust in New York, which like institutions all over the world is in lockdown. Once restrictions have been lifted, ‘Auschwitz. Not long ago. Not far away.’ will recommence its New York run and then continue its tour of major cities.

The awards were launched by the European Commission in 2002, are funded by the European Union’s Creative Europe programme and run by Europa Nostra, a pan-European network of heritage organisations.




For further information please contact:

Clare Cooper-Hammond
Imagineear Ltd


About Imagineear Ltd

Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site.