ABBA: Super Troupers The Exhibition

ABBA: Super Troupers The Exhibition is an immersive exhibition dedicated to the Swedish pop super group ABBA on display at the iconic O2 in London.

Challenge

ABBA’s stratospheric rise to fame began after their win at the 1974 Eurovision Song Contest with what would become their first UK hit “Waterloo”. The exhibition aims brings to life their music, lyrics, creative process and global influence, taking a behind-the-scenes look at one of the most iconic pop acts of the modern age.

Solution

Using Imagineear’s MPti™ touchscreen device, the multimedia guide’s bespoke interface has been tailored to match the exhibition branding and allows visitors to scroll through timelines of key events that happened in the year of each album release, telling a wider contextual story of 1970’s Britain. The guide also automatically synchronises to audiovisual display screens in each room showing footage of various performances, music videos and interviews.

The multimedia guide, narrated by TV and radio presenter Gemma Cairney, helps visitors and fans to delve deeper into the personal and public stories of band members Agnetha Fältskog, Anni-Frid (“Frida”) Lyngstad, plus exclusively recorded interviews with Björn Ulvaeus and Benny Andersson.

Innovation

The multimedia guide really helps visitors understand the band’s journey, or you can just listen to every track from every album if you choose to – be aware this is over 4 hrs of ABBA!