Arsenal Football Club’s Emirates Stadium

Arsenal Football club’s Emirates Stadium boasts a quarter of a million visitors a year on non-match days and over 75% take the self-guided tour to learn more about the Arsenal’s venerable history, its current players and this 60,000 plus capacity venue.


Arsenal sought a robust and intuitive digital solution to enhance their visitor experience and offer visitors an insight into the club and its history to present day.


Imagineear’s robust, top-of-the-range MPti™ devices allow for multiple interactive features to enhance the visitor experience.  For example, ‘Shirt-Cam’ enables visitors to point their devices at their favourite players’ shirts to generate layers of content and action video triggered by the MPti™’s integrated camera lens. Imagineear regularly updates the ‘Shirt-Cam’ content in line with player transfers and changes as well as new kit releases each year.

The tour is available in English and eight other languages – Dutch, French, German, Italian, Spanish, Japanese, Mandarin and Portuguese Brazilian – reflecting the multi-national interest in this Premier League club and its breath-taking venue.