Chelsea Football Club

Premier League football club Chelsea has a massive fan following and its guided stadium tours  are popular with overseas visitors.


The Club wanted to find a way for its Tour Guides to engage better with tour groups that regularly include people from multiple countries, speaking many languages in any one group.


In a first for stadium tours, Imagineear has given Chelsea’s Tour Guides the ability to engage with their tour groups in 12 different languages – simultaneously.

Imagineear’s Multimedia GroupGuide™ (MGG™) system was chosen by the Club for its ability to transform the group guiding experience to new and unprecedented levels for visitors and guides alike. Using Imagineear’s highly successful MPti™ interactive touchscreen multimedia players, the group leader can intersperse his live commentary with key messages, 360º footage and dynamic multimedia content triggered in the visitor’s own language.

The mix of languages reflect the multinational following of this elite Club. Visitors can enjoy the experience with content in English, French, German, Italian, Spain, Brazilian Portuguese, Russian, Chinese, Japanese, Thai, Arabic and Hebrew.


Now, in any one hour, around 250+ people speaking up to 12 languages, can be group guided at Stamford Bridge, one of the most popular Premier League stadia to visit. This is a real boost, not only for visitors from all over the world, but also for the Tour Guides who can make sense of the ground’s history and highlights to a multilingual audience.