Emirates Stadium

The Emirates Stadium, home to Arsenal Football Club in London, is a popular visitor attraction with a worldwide reach. With a capacity of over 60,000, the Emirates is the third largest stadium in England.

Challenge

The creation of a multilingual multimedia guide that would be advertised as a feature of the stadium tour, helping to increase visitor numbers on non-match days and improve the visitor experience.

Solution

Our guide brings a match-day atmosphere to the stadium and gives visitors a player’s perspective of this world famous football venue.

What We Are Proud Of

Visitor numbers and tour revenue have tripled over the three years since the self-guided stadium tour was introduced in 2012.

“It's a combination of good explanation of what you see and good explanation of directions. The music and crowd you hear makes it more realistic than just being here with a classic guide”

Daan de Smet, Belgian Teacher and Emirates Stadium Visitor