Emirates Stadium, London

The Emirates Stadium, home to Arsenal Football Club in London, is a popular visitor attraction with a worldwide reach. With a capacity of over 60,000, the Emirates is the third largest stadium in England.

Challenge

The creation of a multilingual multimedia guide that would be advertised as a feature of the stadium tour, helping to increase visitor numbers on non-match days and improve the visitor experience.

Solution

Our guide brings a match-day atmosphere to the stadium and gives visitors a player’s perspective of this world famous football venue.

What We Are Proud Of

Visitor numbers and tour revenue tripled over the first three years since the self-guided stadium tour was introduced in 2012.  Since then, new content and the addition of ‘Shirt-Cam’ in the Arsenal players’ dressing room have been introduced as part of a multimedia and tech upgrade to allow more features to be add.  Over 1,000 our MPti™ devices are now in situ at Arsenal. Now over 250,000 visitors flock to the Emirates Stadium on non-match days and over 75% take the self-guided tour.

“It's a combination of good explanation of what you see and good explanation of directions. The music and crowd you hear makes it more realistic than just being here with a classic guide”

Daan de Smet, Belgian Teacher and Emirates Stadium Visitor