M+, Museum of Visual Culture

M+, the Museum of Visual Culture, in the West Kowloon Cultural District of Hong Kong is one of the largest museums of modern and contemporary visual culture in the world. Overlooking Victoria Harbour, it is among Hong Kong’s most iconic landmarks, monumental in its architectural form and in its position in the urban landscape.

M+,were looking for an agency to design, build and publish multi-platform, self-guided audio tours of their Collection Highlights and first theme tour, Hong Kong Focus.


Imagineear proposed an Imagineear Web App (IWA) as the ideal platform along with the creation of engaging, rich and colourful audio-visual content.  The IWA can be accessed directly by visitors’ smartphones simply by scanning a QR code.  Content is presented via an intuitive map and menu highlighting 2,000 years of history and cultural features of interest and showcasing King’s Cross as one of London’s most exciting ‘must-see’ destinations. Imagineear produced a creative and engaging script, brought to life by much-loved British actor Russell Tovey.


Working with Argent LLP using our comprehensive and flexible TourBuilder Plus™ platform allowed the client full creative and operational flexibility and ensured that we were able to make changes to the build quickly and efficiently. We were able to overcome significant challenges to plan, script, design and build an exciting and innovative Web App, meeting the client’s brief and to deadline.