Mum and Baby

Challenge

Sunita Sharma, Clinical Lead for Postnatal Services at Chelsea and Westminster Hospital, wanted a digital method of providing solid, up-to-date information to new mothers leaving hospital with their babies with problem-solving clinical expertise.

What We Are Proud Of

Working closely with the postnatal department and CW+, Imagineear developed Mum and Baby – a free app which gives new mums information about how to look after themselves and their baby in the first months after birth. It takes content which was previously given in photocopied document form and presents it in clear, easily navigable, illustrated and engaging interactive sections. A directory of local community contacts helps mothers to direct any concerns to the appropriate source of help rather than back to the hospital’s maternity unit, thus saving time and money in both primary and secondary care.