The All England Lawn Tennis Club (AELTC), Wimbledon

Imagineear was chosen by The All England Lawn Tennis Club (AELTC) to create a suite of audio and multimedia experiences for the Wimbledon Lawn Tennis Museum, which is situated on the AELTC Grounds and home of The Championships, Wimbledon.

Imagineear kept the AELTC’s brief close to heart: to open up the world of tennis to a wider, more diverse family audience, ensuring each child leaves the Museum with at least one ‘nugget’ of new information about the fascinating sport of tennis and its remarkable history.

This ambition was achieved through 14 multimedia interactive activities, developed in consultation with the AELTC’s Learning Department. Within the family experience, Imagineear developed a mini tour with a character called Ella the Engraver. Ella leads families through the Museum on a ‘Trophy Challenge’, a quest to discover hidden pieces of the Challenge Cup, which is awarded to the Gentlemen’s Singles Champion at Wimbledon.

Imagineear were delighted to work with Karen Cass, who provided her talented voice over skills to narrate the tours. Karen is  an experienced actor and audiobook narrator, member of the AELTC and also, impressively, a skilled tennis player who has represented Great Britain!

Additional content for the standard, BSL and family multimedia guides was recorded with Wimbledon Champions Sir Andy Murray and Jordanne Whiley MBE, in addition to Championships Referee and former chair umpire Gerry Armstrong; AELTC Head of Courts and Horticulture Neil Stubley; and Heritage Team Curator Emma Traherne.

Following the success of this first digital family tour experience, Imagineear produced further content updates for the new ‘The Open Era’ gallery.

Imagineear was tasked with creating multimedia content updates that would deliver context and engaging audio-visual content whilst introducing the interactive elements in the new section of the museum.

Imagineear wrote and recorded additional scripted narration and further interview content and expanded on the interactive elements within both the adult and children’s tours, using expertise in design and game production to add fun additions including: the ‘Locker feature’ on the adult’s tour, where visitors tap images on screen to unlock corresponding physical lockers revealing player highlights, and a Wimbledon Winners card game; a Top Trumps style interactive, which was added to the children’s tour.