Heineken Experience, Amsterdam

One of Amsterdam’s most popular visitor attractions, The Heineken Experience is the site of the former brewery in which Heineken brewed its premium beer for over a century. The brewery has since been transformed into a sensational interactive site, providing a tour through the dynamic world of Heineken.


To help international visitors explore an extensive exhibition space already enhanced by multimedia and audio experiences.


Imagineear produced the content and co-created the tour experience as an app that visitors can download onto their phones or take on our MP Touch™ devices onsite. The experience provides a pathway through the experience in nine languages, and makes use of audio, archive images and video, and games and quizzes.

What We Are Proud Of

Available in nine languages, tour capacity and visitor satisfaction has increased.