Emirates stadium tour updated to include more exclusive player interviews

Updated interviews with Arsenal Football Club’s top players have been added to the Emirates Stadium Tour. The new interviews can be watched on the stadium’s imagineear MediaPacker™ audioguide, along with match footage and stories from the club.

Per Mertesacker, Mikel Arteta, Wojciech Szczęsny, Olivier Giroud, Theo Walcott and Jack Wilshire all give a behind the scenes look at what it is like to play for one of the best clubs in the world. The players share their personal experience of how they feel arriving at the stadium before the match, getting ready in the changing rooms, walking onto the pitch and talking to the media after a game. The interviews were specially commissioned for the tour and can only be seen by fans using the guide.

The new player interviews sit alongside exclusive interviews from Manager Arsène Wenger, Physiotherapist Colin Lewin and Head Groundsman Paul Ashcroft. The range of interviewees means that visitors get a unique understanding of how a world famous football club works.

Fans taking the tour are able to get a players’ eye view of the stadium, going through the Players’ Entrance, Changing Rooms, Interview Room and even experiencing walking down the Players’ Tunnel. Those who fancy themselves as the next Arsène Wenger are also catered for, the tour includes a visit to the Home Dugout and Press Conference Room. And for budding Directors, a visit to the Diamond Club and Directors’ Entrance will give them an idea of what to expect should they make the board. The audioguide accompanies each of these areas, giving practical information, facts and stories from the club’s history.

Andrew Nugée, Founder and Chief Executive of Imagineear, said: “Arsenal Football Club is a world leader in the fast-moving football industry. From the start, we set out to create an exciting and current audio-visual tour for fans visiting the stadium. By working nimbly with Arsenal, we have kept the tour up-to-date and integrated exclusive content quickly, without disrupting the visitor experience at this busy site.”



For further information please contact:

Andrew Nugee
Imagineear Ltd
Tel: +44 (0)845 680 7770

About Imagineear Ltd

Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site. www.imagineear.com

About Emirates Stadium Tours

Hear it from Heroes. See it for yourself.

Let a host of Arsenal stars share their match-day experiences with you as you explore behind-the-scenes at Arsenal with new audio tour. Hear from the boss as you take your place in the changing room, listen to the roar of the crowd as you walk down the tunnel, explore our museum and test your Arsenal knowledge against one of our Arsenal experts. Plus much more.

Self-Guided Audio Tours are available in English, Dutch, French, German, Spanish, Portuguese, Italian, Mandarin, and Japanese.

For more information about Emirates Stadium tours, click here.


+44 (0)20 7619 5000