Grammy Museum’s British Invasion exhibition comes to Liverpool

The 1960s saw bands from Britain dominating America’s music scene. The GRAMMY Museum has created an exhibition dedicated to this which will be installed at the decade’s spiritual home of music, Liverpool. The British Invasion: How 1960s beat groups conquered America is welcoming visitors at the Beatles Story’s Pierhead venue in the famous Albert Dock. Visitors will explore music, interviews and rare original objects, all accompanied by imagineear’s MediaPacker™.

The exhibition is divided into different themes: Roots and influences of The GRAMMY Awards; The 1964 music invasion: The Mersey sound; and The sound of London and taking America by storm. Each of these areas is filled with rare objects such as playlists and original merchandise, but it is the videos of interviews and gigs, along with the music played throughout, which vividly brings the story of the sounds of the ’60s to life.

Fans are given an Imagineear MediaPacker™ to navigate the exciting space and find out even more about each of the themes. So that visitors do not miss out on parts of the exhibition, the audioguide is programmed to synchronise with any videos which are playing. This means that visitors can simply enter a number into the device and it will start playing the audio from the video, automatically knowing the point which the video is at.

The exhibition follows on from the successful Elvis and Us, which explored the Beatles’ relationship with Elvis and was created by Graceland.

Imagineear’s Mobile Media Manager, Otto Gumaelius, says: “We always work with our clients to ensure that the audiotours we produce fit well into their exhibitions. Like many of the exhibitions we work on, the environment is media-rich, with a lot of sound and videos. Instead of trying to compete with all this media, we synchronised the MediaPackers™ with the videos in the exhibition. This gives visitors more control over what they watch and hear, providing a seamlessly integrated experience.”

 

ENDS

For further information please contact:

Clare Cooper-Hammond
Imagineear Ltd
Tel: +44 (0)845 680 7770
clarecooperhammond@imagineear.com

About Imagineear Ltd

Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site. www.imagineear.com

About the ‘The British Invasion: How 1960s beat groups conquered America’

‘The British Invasion: How 1960s beat groups conquered America’ is co-curated by the GRAMMY Museum, LA.

The exhibition opens on 16th October and entry is from 9am – 6pm every day. It is hosted at the Beatles Story’s Pier Head venue:

The Beatles Story, Pier Head Site
Albert Dock
Liverpool
L3 4AD

Further information about the exhibition, including admission prices, can be found here.

About the Beatles Story

Located in the Fab Four’s hometown of Liverpool, the award-winning Beatles Story is an unforgettable journey through the lives, times, culture and music of the Beatles.

For specific press enquiries, filming requests and hi-res images, please contact our PR agency, Influential:

David – mcmonnies@thisisinfluential.com

Laura – salisbuty@thisisinfluential.com

Jane – woodhead@thisisinfluential.com

Tel: 051 239 5000

About the GRAMMY Museum

The GRAMMY Museum explores and celebrates the enduring legacies of all forms of music; the creative process; the art and technology of the recording process; and the history of the GRAMMY® Awards, the premier recognition of recorded music accomplishment.

For more information about travelling exhibitions, please contact:

Chris Morrison, Travelling Exhibitions Manager

Hillary Morimoto, Assistant Registrar & Logistics Coordinator

travelingexhibitions@grammymuseum.org

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