Imagineear Adds Oomph to Ferrari for Design Museum’s First Tour

Celebrating 70 years of passion, glamour and innovation behind the iconic Ferrari marque, the Design Museum’s Ferrari: Under the Skin exhibition’s multimedia tour has been written, designed and produced by Imagineear in conjunction with the exhibition curators and Design Museum team. The tour is the first of its kind for this newly re-sited London museum dedicated to all aspects of design.

Encompassing advisory and planning services, asset gathering script writing, recording and editing through to interface design, Imagineear built the whole tour, in a tight timeframe, and are offering it to visitors on Imagineer’s own designed and manufactured MPti™ players.

Ferrari: Under the Skin brings the best of Ferrari from its physical and spiritual home in Maranello to the Design Museum in London. Our interactive tour helps visitors explore the history, design and incredible engineering behind Enzo Ferrari’s winning race cars and famous road cars of the last 70 years,” said Iain George, Project Director, UK & Ireland. “The tour is both informative and fun helping visitors see what’s behind the brand and ‘under the skin’ of the cars. We use audio, video and 360º photography to see inside the cars on display, as well as using image recognition on our ‘Race-cam’ to re-live those winning Ferrari moments.”

Ferrari: Under the Skin is at the Design Museum until 15th April 2018.


For further information please contact:

Iain George
Imagineear Ltd
Tel: +44 (0)7908 726 762

About Imagineear Ltd

Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site.