Imagineear App Awarded ORCHA Kitemark, OCHRA’s Highest Rated Pregnancy+ App

ORCHA, the Organisation for the Review of Care & Health Applications, has awarded its prestigious kitemark to the Mum & Baby app which was developed and co-funded by Imagineear in partnership with Chelsea and Westminster Hospital NHS FT’s charity, CW+ and the NHS North West London maternity services.

When reviewed by ORCHA against 180 different criteria the app achieved 86%, one of the highest rating awarded.

It also achieved the highest rating of any pregnancy and birth app tested by ORCHA.

The Mum & Baby app, the brainchild of Dr Sunita Sharma,  Consultant Obstetrician and Gynaecologist at Chelsea and Westminster Hospital, is now in its third iteration and was created to give guidance new mums and the families through pregnancy, birth and the first weeks of life with information and advice curated by NHS maternity services in North West London and local information and contacts for the North West London area.

A review in The Digital Health Developer Briefing this month singled out the Mum & Baby app as one of only 42 out of 4,213 apps that has ever scored over 85%.  Within the market of Femtech apps more than 85% of apps tested by OCHRA failed to meet its quality threshold.

‘We always strive for excellence, so it is gratifying to gain this rating,” said Clare Cooper-Hammond, Imagineear’s MD for UK & Ireland. “We build all our apps in-house which means we can control the process throughout working closely with our NHS and heath care partners and spending more time on aspects such navigation, look and feel and user research. By working in partnership with the teams in CW+ and North West London, we have combined all our expertise to reach this achievement.”


For further information please contact:

Clare Cooper-Hammond
Imagineear Ltd
Tel: +44 (0)845 680 7770

About Imagineear Ltd

Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site.