Monmouthshire County Council and MonLife Heritage partnered with Imagineear to create digital tours across three important Welsh heritage sites
MonLife Heritage is part of Monmouthshire County Council and operates a number of sites and attractions throughout Monmouthshire; from castles to countryside walks.
Monmouthshire County Council sought a suitably qualified and experienced interpretation consultancy to devise and implement a total of 3 digital audio-based tours, delivered via web app to visitors’ own smartphones, across Caldicot Castle, Monmouth Shire Hall and Tintern Old Station.
As part of the brief, Imagineear were required to source stories and recollections from the local community and so devised a social media campaign calling on members of the public to share their personal history and memories of the sites, to be featured as part of the audio content. Following extensive social media platform research and numerous call-outs, Imagineear were able to interview interesting and diverse community members resulting in unique and relatable contemporary audio content, in addition to the historical narration at each site; from Brides to Authors, Photographers to Sporting personalities.
Other content includes re-imagined stories from historical characters such as Eleanore and Mary de Bohun at Caldicot Castle, statues from the Circle of Legends at Tintern Old Station and the famous Chartist, John Frost who was incarcerated and tried at Shire Hall.
“This is an app full of interesting and well researched historical information which will appeal to many people from Monmouthsire and beyond” said Peter Hanks, who is featured in the app as a local voice.
“We are delighted to have been chosen by MonLife Heritage and Monmouthshire County Council to produce audio tours for these well-known heritage sites” said Clare Cooper-Hammond, MD, Imagineear. “Delivered as an Imagineear Web Apps (IWAs) Imagineear’s design team produced beautiful user-interfaces in line with MonLife brand guidelines, which were consistent across all three sites using live GPS orientation. The results of our social media campaign and interviews with the public have added a personal and unique element to the classic audio tour format.”
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About Imagineear Ltd
Imagineear is a leading innovator in the provision of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site. www.imagineear.com