Imagineear Creates for the New Wembley Experience

Imagineear’s latest creative project is for WEMBLEY STADIUM TOURS which opens with exciting new exhibition spaces and never before seen memorabilia from this iconic stadium’s
rich history. The tour begins as self-guided experience on Imagineear’s state-of-the-art MPti™ multimedia devices before visitors join one of Wembley’s guide team for a group-guided tour of the stadium with triggered content enhancing the experience.

The exhibition areas include many large-scale AV screens with changing images of key points in Wembley’s illustrious and varied history recounting not only the England football team’s high points but also the greater story of Wembley Stadium. Imagineear helped to develop the concept, did the image research, established the usage rights and undertook the production of the screens in record time.

The multimedia tour, created by Imagineear on Imagineear’s touch-screen MPti™, takes visitors through the history of the Stadium, the glory of England’s World Cup 1966 victory then through The Walk of Legends space, designed to capture the legendary sporting heroes and performers who have played and performed there. As Wembley Stadium is the home of the FA (Football Association) and team England and with its rich tradition of hosting events ranging from boxing to ski-jumping, Evil Knievel to American football, there was no shortage of material to include.

Content conceived and recorded by imagineear for the new multimedia tour includes exclusive interviews with the England team in the wake of this year’s World Cup as well as behind the scenes 360° videos and access to areas such as the England Dressing room and the Royal Box.

“It’s been really exciting to work so closely with the teams at Wembley to extend and enhance our provision of the Multimedia GroupGuide™ for Wembley’s visitors,” says Iain George, Project Director at Imagineear. “The new self-guided multimedia tour is incredibly rich with innovative, surprising and exclusive content at every stop. With the new exhibition spaces and multimedia guide Wembley now has a unique experience to captivate and entertain the thousands of visitors from all over the world that make the pilgrimage to this landmark stadium.”

ENDS

For further information please contact:

Clare Cooper-Hammond
Imagineear Ltd
Tel: +44 (0)845 680 7770
clarecooperhammond@imagineear.com

About Imagineear Ltd

Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site. www.imagineear.com

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