Imagineear Creates London Stadium Tour

With Britain in the grasp of Olympic fever, Imagineear’s multimedia tour for the newly-opened London Stadium allows visitors to walk in the footsteps of world-class athletes, famous footballers, rugby and rock stars.  Included in the ticket price, the tour gives every visitor an exciting, memorable and informative experience.

The new home of West Ham United FC, the 60,000-seater London Stadium can also be re-configured in multiple ways, for example for rugby, athletic events and major rock concerts.

Based in leafy Parsons Green, Imagineear’s team of creative and technological talent has developed and produced a 90-minute tour designed to bring the stadium experience to life.  Interactive content features skilfully woven audio and video material, partially triggered by image recognition augmented reality.  For example, visitors can point the camera embedded in their handheld, touch-screen devices at individual West Ham players’ shirts hanging the changing room booths to trigger new layers of information about their favourites, or play relevant video content for a more immersive experience.

Up-to-the-minute content includes footage of July’s Anniversary Games, and interviews with Mo Farrah and other British Olympians.  New content will be added as key moments such as world record-breaking achievements and new signings for West Ham make new history for the London Stadium.  Hammers history and recent match highlights alike are all there for dedicated fans, along with clips of the Club’s manager Bilic reacting to pivotal match moments.

“Our multimedia tour includes something for everyone and is designed to bring the Stadium and its already amazing history alive in an interactive, fun and informative way,’ says Andrew Nugée, founder of Imagineear.

The multimedia tour will be available in five languages – English, French, German, Spanish and Italian, and Imagineear has initially provided 350 of its MPti™ innovative touch screen players for visitors to use.



For further information please contact:

Clare Cooper-Hammond
Imagineear Ltd
Tel: +44 (0)845 680 7770

About Imagineear Ltd

Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site.