Imagineear is Finalist in the Sports Business Awards 2018

Imagineear has been short-listed in the Sports Business Awards 2018 Best Non-Match (or Game) day use of Venue category in recognition of its work for Liverpool Football Club’s Anfield Stadium Experience.

“We produced the mainstay of the Stadium Experience. It is a flexible tour experience to cater for the multiple visitor types to Liverpool FC and the varying needs of the Club and stadium management,” said Iain George, Imagineear’s Project Director UK & Ireland who led the team designing the visitor experience and the physical route mapping through the stadium, including the new Main Stand.

Imagineear created and fully produced an exciting new multimedia guide in English and eight further languages plus an additional British sign language version. The guide is played on Imagineear-designed and -manufactured hardware, the robust touchscreen MPti™ device.

In addition, VIPs and groups greatly enhance their guided tour of the Stadium by using the multimedia content and capabilities of Imagineear’s new MultimediaGroupGuide™ platform – a market first.

Using these multimedia tools, fans immerse themselves in-depth behind the scenes at Anfield. They can walk through the new tunnel, sit in the manager’s dug out and experience the crowd’s roar in the Kop, to live what it like on match-day as a player and as a fan. Creative achievements include in the guide include a 360º experience of the new stand and a street view fly-through.

The popular ‘Shirt-Cam’ allows visitors to point our device’s camera at players’ shirts in the Liverpool dressing-room and trigger additional video and content about their favourites.

Tom Cassidy, Head of Tourism at Liverpool FC said of Imagineear’s work :

“The new handsets and self-guided tour content has allowed us to open up the Anfield Stadium Tours to more people than ever and also to offer a fuller and dedicated experience to our foreign speaking visitors. Feedback has been extremely positive with just over 9/10 ratings rating the experience as good to excellent and we have also moved up to number 2 on things to do in Liverpool on TripAdvisor. We see this as a great starting point and plan to develop the experience and broaden the offering in the coming months to be a ‘best in class’ attraction as well as a great stadium tour experience.”

The Sports Business Awards organisers have said that the quality and breadth of entries has been outstanding with a fantastic response coming from across the sports industry. The finals for all categories take place in London on 1st June.


For further information please contact:

Clare Cooper-Hammond
Imagineear Ltd
Tel: +44 (0)845 680 7770

About Imagineear Ltd

Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site.