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Imagineear Goes on the Road with The Rolling Stones
Exhibitionism, the touring blockbuster exhibition about The Rolling Stones, commissioned Imagineear to create a multimedia tour to complement the charting of half a century of the group’s fame, described by critics as the greatest Rock ‘n Roll band.
‘The challenge was to create a multimedia tour of rare and unusual content while the first leg of the show was still being structured by the curators in time for the London opening at The Saatchi Gallery. This required flexibility, coding, translation and equipment installation in a tight timeframe,’ explains Clare Cooper-Hammond, Managing Director of Imagineear. ‘The exhibition is big and loud, and filled with immersive moments using audio visual, ambient sound and recreated spaces. This presented additional challenges for the multimedia guide as we needed to work with the space, often in an environment too loud for traditional audio, whilst still offering value to the user.’
Content was sourced and developed to complement and add rich layers to the immersive experience, with design work reflecting its brand image. Production included laying rare sound archive interviews over band tracks and video, and translations into French, German and Spanish. The tour is provided on bespoke Imagineear’s MPti™ devices with branded lanyards.
Exhibitionism, will tour the world – next stop New York – with Imagineear’s multimedia tour adapted for local interest in the band and translated into appropriate languages.
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