Imagineear Harnesses Horseracing and Sporting Art

A new prestigious partner venue for Imagineear is the National Heritage Centre for Horseracing and Sporting Art at Newmarket.

The new Centre is a complex site on the acreage of a palace built for Charles II, housing the National Gallery of Sporting Art, the National Horseracing Museum and also the charity, Retraining of Racehorses.

With such diversity of subject matter, the challenge for Imagineear was to help engage visitors of all interests and to weave together this eclectic mix of attractions, with the differing content of historical interest, art and live horses, whilst encouraging them to explore all areas and to repeat visit.

At Palace House, the first part of the site to open this September, and where the sporting art collection is displayed in the former royal residence, we created a classic, rich and immersive multimedia tour reflecting the importance of the galleries. An additional family tour employs the dramatis persona of Charles II galloping around on his horse as well as interactive games based on selected paintings.

Adult and children’s tours are planned for the National Horseracing Museum, opening in January, which will work with, and support, the racing artefacts, interactive displays, AV projections and ambient sound.  ‘We are going to use the visual recognition of jockey silks and a strong narrative to navigate visitors through the different themes and experiences’, explains Emma Thompson, Creative Development Manager at Imagineear who initiated, and is managing all the productions, ‘We are also going to use the visual recognition technique in the Retraining of Racehorses yard to trigger footage, and to complete the project we were asked to produce a tour of the temporary exhibition on site, hosted by the Centre’s sponsors, Tattersalls.’

The content for all five productions is delivered on Imagineear’s 5 inch MPti™ touch-screen devices, providing an engaging bespoke interface to captivate visitors.



For further information please contact:

Clare Cooper-Hammond
Imagineear Ltd
Tel: +44 (0)845 680 7770

About Imagineear Ltd

Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site.