Imagineear partners with Spanish tourism company DNA at Murcia Cathedral

A brand new visitor experience has opened to the public at Murcia Cathedral thanks to the continued partnership between Imagineear and Spanish company DNA, building on previous projects at Tarragona Cathedral.

A self-guided multimedia tour, available on Imagineear’s touchscreen MPi™ devices, has been created to guide visitors around the Gothic style Cathedral as well as its dedicated Museum. In a move away from a traditional keypad based tour, Imagineear created a guide interface giving visitors the choice to navigate their way around using an interactive map or a list view of all the points of interest on the tour.

Among the highlights is the impressive 95-metre tall belltower, twenty-five bells from the 14th to 18th Century, the 15th Century vault in the Chapel of Los Vélez as well as the famous Baroque façade. In addition to the full multimedia production Imagineear advised on tour structure and script edits. The guide is available in Spanish, English and German.

With more than 25 years of experience, and over 500 projects all around the world, DNA specialises in the tourism, leisure and entertainment sectors with the triple vision of development, management and marketing.

“DNA has clearly identified Imagineear as a natural partner for our development strategy as they perfectly fulfil our requirements in terms of driving excellence in the visitor experience and technology.”, said Pedro Armas, Managing Director.

“Imagineear is committed to developing its partnerships and this new joint project with DNA is a perfect example. We are delighted to bring our expertise in interpretation to the visitors of this magnificent cathedral.”, said Alain Enault, Head of Channel Partnerships at Imagineear.



For further information please contact:

Clare Cooper-Hammond
Imagineear Ltd


About Imagineear Ltd

Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site.