Imagineear provides expert script writing services for the Irish Racehorse Experience at the Irish National Stud

Imagineear won an open tender to provide interpretation support services for the Irish National Stud and their appointed interpretive design company. This project required  the provision of specific script writing services for the  new Irish Racehorse Experience.

In usual times, The Irish National Stud receives in excess of 120,000 visitors a year and the recently opened Irish Racehorse Experience aims to further support storytelling on the site.

The immersive visitor experience follows a horse’s life journey, from birth through to old age, and extends over ten zones featuring key themes such as The Yearling Sales, Creating the Athlete, Race Day and Life after Racing.

Each zone allows visitors to engage in the journey, through a blend of interactive and passive experiences, in an environment of mixed media, immersive AV’s and interactive elements.

Imagineear provided script writing services for interpretive elements of the experience, which included: scripts for 40 graphic panels, sourcing footage and writing voiceover scripts for the Introductory and the Horse in Motion AV’s, producing outline scripts for interviews with industry professionals and creating content for 10 touchscreen interactives.

Working closely with the exhibition design team, Imagineear reviewed existing research and content documents and developed the interpretative scripts. To ensure a consistent voice and tone and a factually correct end result, Imagineear liaised with the graphic artworkers and audio-visual production company and the Irish National Stud content committee.

“We are thrilled to offer our expert script writing services to the Irish National Stud, providing them with a variety of interpretive elements for this exciting new immersive experience’, says Clare Cooper-Hammond, Managing Director. ‘Emma Thompson, Senior Project Manager and project lead has been invaluable in the production process, bringing her considerable knowledge and interest in the horseracing industry to the project, and with the added advantage of being based in Ireland.”

“The launch of the ‘Irish Racehorse Experience’ this spring has been a huge success and has received amazing feedback from both the general public and the bloodstock industry. It was fantastic to work with such a knowledgeable team in Imagineear.” David Wardell, Tourism Manager, Irish National Stud.



For further information please contact:

Clare Cooper-Hammond
Imagineear Ltd


About Imagineear Ltd

Imagineear is a leading innovator in the provision of multimedia content and technology solutions.  We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio.  We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector.  In London and Amsterdam we have experienced content, hardware, software and data solution teams.  Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site.