Imagineear steps up investment in innovative visitor attraction solutions

Charles Thompson, Chairman of Imagineear and leader of the tight investor group that has overseen the company’s decade-long growth, confirmed today that Imagineear will make a ‘significant’ investment in helping their clients recover from the pandemic.

The long-term need to enhance the experience at visitor attractions is clear, but the short-term detail is still settling: the mix of proprietary devices vs visitors’ own phones, of on-site vs offsite, or of paid vs freemium vs free apps is yet to be determined on a case-by-case basis.  Each of Imagineear’s clients and partners faces a set of unique challenges as the global economy re-opens, and the investment announced today is designed to give them the greatest flexibility and choice.

At the heart of the novel offer to clients is the TourBuilder Plus™ platform, an open, SAAS content management solution for building, storing, previewing, editing and publishing multimedia experience content.  TourBuilder Plus™ leaves the decision of how to present the experience to visitors – whether as native apps, or boundary-pushing web apps, or on award-winning Imagineear devices like the MPi™, MPti™ and Maestro™, or all at the same time – completely up to the attractions themselves, and to evolve with them as their needs change.

An investor over multiple economic cycles, Charles commented: “The Imagineear team has innovated throughout the pandemic and expanded the company’s offer into new market segments.  I am convinced that now is the key moment to invest, to capitalise on the recovery from the pandemic across our markets and to offer our clients maximum flexibility, to stand by them as they navigate the post-pandemic normal world”.

Andrew Nugée, CEO, added: “This is an exciting moment in time, and there is a lot of work to do to make attractions compelling, relevant and accessible again.  I greatly welcome Charles’s and our Investor Group’s confidence in our vision for meeting our clients’ needs.  We have the team, the vision, the backing and the mandate, and we look forward to the challenge”.


Image: Charles Thompson, Chairman of Imagineear (left) and pictured with Brutus, the 2020 UK Corinthian Champion in the J/70 class, the world’s most popular sport boat



For further information please contact:

Clare Cooper-Hammond

Imagineear Ltd


About Imagineear Ltd

Imagineear is a leading innovator in the provision of multimedia content and technology solutions.  We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio.  We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector.  In London and Amsterdam we have experienced content, hardware, software and data solution teams.  Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site.