Imagineear to Launch Interactive 360 Multimedia Experience

Imagineear is pleased to announce the launch of TourBuilder™ 3.0, the London-based multimedia company’s app-building framework, designed specifically for use with its own hand-held multimedia players.

TourBuilder™, conceived and directed by Imagineear’s Tech Director, Eric van der Hoeven, is a highly flexible and adaptive app framework that provides on the single hand-held device all aspects of the multimedia tour. In version 3.0 TourBuilder™ goes much further, bundling the following additional modules:

  •  TB360Dynamic™, which provides on the player screen a window into a 360 x 360 spherical space, with dynamic streetview-like navigation and multimedia content hotspots
  • Near me’ lists and navigation generated by Bluetooth LE beacons
  • Pinch & zoom’ image control, with multimedia content hotspots

Eric van der Hoeven commented: “Just as audio has been augmented by full multimedia in the world around us, so our static flat screen images are giving way to fully immersive, 360 x 360 exploration ‘spaces’. There is no reason that the onsite multimedia experience should not follow suit, so we have added streetview-like navigation and dynamic multimedia hotspots, and will offer this as alternative navigation alongside 2D maps, lists, tiles and the numeric keypad”.

Andrew Nugée, Imagineear CEO, added: “We set out to develop innovative and valuable technology solutions, and have delivered seven iterations of our hardware technology in just 5 years. We have the signal advantage of building both the software and the hardware ourselves, which means we can optimise each for the other. TourBuilder™ 3.0 is the latest manifestation of this philosophy, and I very much welcome this next step forward for Imagineear”.



For further information please contact:

Andrew Nugee
Imagineear Ltd
Tel: +44 (0)845 680 7770

About Imagineear Ltd

Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site.