Imagineear’s SafeSpace™ at the Emirates Stadium announced finalist for Coronavirus Innovation award

The 2020 Sports Business Awards finalists have been announced and include Imagineear for its SafeSpace™ social distancing solution now in use at Arsenal Football Club’s Emirates Stadium Tour.  Three new special Covid-19 response categories were available to entrants this year to recognise the achievements of sports clubs, associations, businesses and organisations in response to the Coronavirus pandemic, and Imagineear is delighted to be shortlisted for the Coronavirus Innovation Award: Protection.

In July, longstanding Imagineear client Arsenal Football Club resumed its Emirates Stadium Tours with a new socially-distanced visitor experience.  In addition to the introduction of a new one-way route through the stadium, to help regulate the number of people in an area at a given time, Arsenal decided to go further and was one of the first clients to use Imagineear’s SafeSpace™ – a proximity-based technology that ensures visitors remain at a safe distance from each other whilst onsite.

“For the Emirates Stadium Tour it was clear that using Imagineear’s SafeSpace™ technology would help us reduce the risk of Covid transmission, and thus boost guest confidence.  The technology is easy to use and the ability to pair handsets for families is a real plus.  It’s allowed us to continue to operate our self-guided tour in a flexible manner and resulted in our guests having a stress-free experience.  This technology is a must for any attraction.” said Gemma Carter, Tour & Museum Operations Manager, Arsenal Football Club.

SafeSpace™ operates out of the box on Imagineear devices as a simple software upgrade.  When a visitor’s, or family group’s space is compromised by another visitor, SafeSpace™ triggers an audio, haptic and/or visual alert on the user’s device, prompting them to keep a safe distance from each other.  The tour continues to play and when the devices move apart the warning disappears.

“We are both delighted and humbled to be a finalist in the Coronavirus Innovation category.  It has certainly been an unusual and turbulent year and, like all of our clients, we are having to adapt and refocus our approach to the various challenges presenting themselves living with Covid.” said Clare Cooper-Hammond, Managing Director.  “Our overarching aim is for all visitors to have a fantastic tour experience, immersing themselves and their families in the enjoyment of a visit again.  We recognise they need confidence that hygiene and social distancing is being managed effectively at all times and our SafeSpace™ solution allows our clients to reassure and demonstrate to fans that it is safe to visit.”

The Sports Business Awards recognise the vital influence of business within sport and celebrate the hard work and successes of individuals and teams who make all sporting success possible.  In light of the ongoing COVID-19 restrictions, the winners will be announced at a virtual awards ceremony on Wednesday 16th December.



For further information please contact:

Clare Cooper-Hammond
Imagineear Ltd


About Imagineear Ltd

Imagineear is a leading innovator in the provision of multimedia content and technology solutions.  We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio.  We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector.  In London and Amsterdam we have experienced content, hardware, software and data solution teams.  Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site.