Introducing James, our Web and Apps Coding Apprentice

Katy Swainston, London.


James Beattie joined our London office in November 2013 as a Web and Apps Coding Apprentice through Tech City Stars. He talked to us about why he wanted to be an apprentice here, what he likes, what he finds difficult and what he wants to do in the future.


What were you doing before you were at Imagineear?

I was in college for two years.  First year doing art and design with interactive media and then second year, pure art and design.


Why did you decide that you wanted to work at Imagineear?

For one, there was an apprenticeship, so I’d continue learning and two, because I wanted to go further into the technology and media side of everything: web design, animation, gaming, bringing my artistic side out.


What’s been your favourite project so far?

I don’t think I’ve got a favourite yet. Everything’s been as good as the next thing. I’ve been able to do a fair amount of everything: the actual coding, the web design, the app design. Sometimes I have two or three weeks to complete it. Even the Christmas card was a great project.


Is there a favourite thing that you like doing?

I would say it’s the app design and the video editing because it brings the whole creative side to everything. It allows me to do a range of things: change this, edit that, add different effects, make things look cool. So I guess the whole sort of app design and the video editing part.


What would you like to do more of?

Everything! My dream project would be something that involved animation and gaming. Whether that’s even little mini games or just doing the animation to make it flashy.


What do you find difficult?

What’s most difficult is the coding. I would say it’s the most difficult because it’s so hard to remember. And one little mistake can completely ruin everything. You forget a full stop or you forget a slash, you look at your website and you find that half of it has disappeared and you have to go through line upon line of coding.


If you had advice to anyone who would like to get into this kind of thing, what would you tell them to do?

My advice is, aim for your goals. Everyone has their different skills. Some people have more artistic skills like drawing and painting. And then you’ve got people who like building computers. I wanted to work with software. People from either of those backgrounds can actually have very similar goals – there are so many different routes to reaching them.


In the future, what would you like to be doing?

I’m not 100% sure. I’ve had experience of filming, originally wanted to do animation and now I’ve come to here to do app and web design. I’ve loved them all. So what would I like to do in the future? Everything to do with media, design, from animation to games, websites to films. I’d love to do them all.



For further information please contact:

Clare Cooper-Hammond
Imagineear Ltd
Tel: +44 (0)845 680 7770

About Imagineear Ltd

Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site.