Liverpool FC Stadium Tour Opens

Anfield Stadium’s major redevelopment is now complete with a new self-guided tour experience, created by Imagineear.  The experience provides an engaging, immersive and entertaining visit for hundreds of thousands of Liverpool FC fans who come from all over the world each year.

Imagineear’s relationship with Liverpool FC began four years ago, with the making of a slick, interactive multimedia guide for the Club’s museum. The initial idea of the new Stadium tour was conceptualised in 2011, and it completion is the culmination of a long-planned process to accommodate new features in Anfield’s rebuilding project.

Imagineear provided creative and technical expertise on all elements of the visitor experience design, including physical route mapping, content design and production and implementation of an exciting multimedia experience in English, French, German, Spanish, Italian, Arabic, Indonesian, Thai and Mandarin.

“The handheld guide includes a 360º experience, image recognition and bespoke interface design, with rich audio and video content from fans and players both old and new.  The principal narrative is voiced by actor and LFC supporter David Morrissey,” explains Iain George, Imagineear’s Project Director, UK & Ireland. “Visitors can immerse themselves in depth behind the scenes at Anfield through Imagineear’s ‘Shirt-Cam’ technology and experience what it is like on match-day as a player and a fan. There is something for everyone, with a few surprises along the way too.”

Imagineear provides and maintains 1,000 MPti™ devices for the Liverpool FC Stadium Tour as well as regular content updates, data analytics reporting and much more in development.

“Our partners at Imagineear, have been a huge help for us both in terms of helping us devise the story but also in pushing the technology to do more and more,” adds Tom Cassidy, Head of Tourism, Liverpool Football Club.



For further information please contact:

Iain George
Imagineear Ltd
Tel: +44 (0)7908 726 762

About Imagineear Ltd

Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site.