More NHS Local Maternity Systems Signs Up to the Mum & Baby App

The latest NHS Local Maternity System (LMS) to licence the award-winning Mum & Baby app, developed by Imagineear and free to download for new mums in the area, is the Suffolk and North East Essex LMS, with more LMSs poised to join.

Mum & Baby gives women and their families NHS curated and clinically-evidenced guidance and information on pregnancy, birth and beyond and is personalised to include their due date, appointments, personal care plans.

When NHS LMSs join the app, their users can also see profiles of all maternity units in their area including how far away it is, self-referral links and transport information, essential contacts and other local information such as birth registration, children’s centres, volunteering, local research projects and how to donate to the charities of their local NHS hospital trust.

Doctor Sunita Sharma, Consultant Obstetrician from Chelsea and Westminster Hospital NHS Foundation Trust and the app’s originator said: “The Mum & Baby app represents an innovative way to provide women and their families with consistent NHS information on how to look after themselves and their babies in an easily accessible format. I think this is great step forward for our maternity services”.

Professor Jacqueline Dunkley-Bent, Head of Maternity, Children and Young People for NHS England, said: “This app shows what is possible when we embrace modern technology. It now also means that we are able to offer personal care to women and their families by ensuring they can access information quickly and easily which will help give women and clinicians their valuable time back”.

The app’s considerable generic content is continuously reviewed and updated by a clinical panel at NHS North West London LMS, who with Chelsea and Westminster Hospital NHS FT’s charity CW+ and Imagineear are partners in the app’s design, production, development and support.



For further information please contact:

Clare Cooper-Hammond
Imagineear Ltd
Tel: +44 (0)845 680 7770


About Imagineear Ltd

Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site.