Multimedia Guide Created in 48 Hours for LOEWE Craft Prize Exhibition
In a demanding assignment, Imagineear committed to deliver a full multimedia guide to superbrand LOEWE and The London Design Museum in just two days. Thirty LOEWE Craft Prize 2018 finalists made their separate ways from 18 countries to the Design Museum in London on Wednesday. Each was to be interviewed on film, with the foreign participants’ translated and sub-titled into English. On Thursday, the winner was to be announced, and interviewed again. By 10am on Friday, the LOEWE Craft Prize 2018 Exhibition at London’s Design Museum was opened to the public with a full multimedia guide show-casing every object and each artist. The timeline was unforgiving, and brand fidelity paramount.
The media on offer to the public incorporates video of each object filmed in motion on a revolving turntable, to give dynamic context that goes beyond what visitors can see in the necessarily static museum displays. The finalists were interviewed in their native tongues – Japanese, Korean, Italian, French, German and Spanish. The prize ceremony and post-ceremony prize-winner interview was also captured, with live edits taking place on site up to 5 pm, before post-production, subtitles, coding, testing and uploading of the finished guide onto Imagineear’s MPti™ devices.
Scottish potter Jennifer Lee was this year’s winner with special commendations offered to Japanese potter, Takuro Kuwata and self-taught textile sculptor Simone Pheulpin.
“Highlighting the speed and flexibility that can be delivered by Imagineear, we prepared the shell of the multimedia guide in advance,” explains Alexander Nugée, Imagineear’s Project Manager. “With sufficient focus on communication and roles, and large enough teams in the onsite and back-office studios, we were able to accommodate raw film shot the day before opening, working to two clients – the Design Museum and Loewe – and in a ferociously demanding brand environment. The result raises the bar on delivering ‘instant media’ to add to the visitor experience on site.”
The guide is played on the advanced and robust MPti™ touchscreen device, designed, manufactured and maintained by Imagineear. As an important part of the assignment, Imagineear integrated the ability to collect daily visitor data remotely from the MPti™ devices via dynamically enabled wifi.
The LOEWE Craft Prize, now in its second year and worth 50,000 Euros to the outright winner, is funded by the LOEWE Foundation, established as a private cultural Foundation in 1988 by Enrique Loewe Lynch, a fourth-generation member of the founding family of the LOEWE. The nature of the LOEWE Craft Prize reflects the values of the LOEWE luxury fashion and accessories brand.
The Exhibition at the Design Museum runs from 4th May to 17th June.
For further information please contact:
Tel: +44 (0)845 680 7770
About Imagineear Ltd
Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site. www.imagineear.com