Museum of the Home partners with Imagineear to create a self-guided visitor tour
The Museum of the Home (formally known as the Geffrye Museum of the Home), in Shoreditch, first opened in 1914, displaying domestic interiors, furniture and woodwork.
Over the years the Museum evolved, presenting paintings, furniture and decorated arts in the context of living rooms, finally re-opening as the Museum of the Home in 2021, with home galleries, learning spaces, a new café and a collections study room.
Imagineear were chosen to produce a self-guided multimedia tour, delivered on their MPti™ devices and via Imagineear Web App (IWA™), of three museum areas: Home Galleries, Rooms through Time and the Gardens.
The Museum of the Home wanted their multimedia guide to tell human stories, reflecting the atmosphere within each themed room, in the Home Galleries. The guide needed to focus on experiences and the idea of home: comfort, loss, love, rather than referencing the physical domestic objects on display.
Imagineear developed and produced a script which explores physical, emotional and abstract ideas of ‘Home’, interviewing numerous people including those living off grid in the UK, an ex-prisoner, a narrowboat dweller and other members of the public. Interviews were also conducted with gardeners, curators, and museum staff.
In the Rooms Through Time, the visitor is immersed in each themed environment through creative audio clips and soundscapes including a post dinner chat, a Victorian séance and a maid cleaning a room, exploring imagined moments in time.
Currently, in a delightful Festive update lasting until early January, the Rooms Through Time have been dressed and themed for Christmas; walk through a 1630s Midwinter festival, see Christmas in 1695, experience Sephardi Hannukah in 1745, Boxing Day in 1790, Twelfth Night in 1830 and Millennium Eve. To complement the additional Christmas decoration, Imagineear has produced audioguide Curator-narrated content giving context to the items that have been added or put in place of others.
“The Museum of the Home is a well-known cultural attraction and we are proud to have been chosen to produce a multimedia guide for their newly-renovated rooms and galleries”, said Clare Cooper-Hammond, Imagineear’s MD. “Telling contemporary personal stories, exploring the notion of ‘what is home’ in the context of both past and present and imagining history within themed rooms provided us with both challenges and creative opportunities to produce compelling scripts and exciting audio soundscapes. We are thrilled with the results.”
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About Imagineear Ltd
Imagineear is a leading innovator in the provision of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site. www.imagineear.com