New Anfield Origins tour reveals Club’s history from 1892 to present day

Liverpool Football Club, one of the most famous and successful clubs in the world, has launched a brand new guided tour experience which takes fans on a journey through time, from the Club’s origins in 1892 through to the present day.  Produced by Imagineear, and delivered on the ground-breaking Multimedia GroupGuide™, visitors in small groups will learn how this iconic institution was born and enjoy numerous historical stories and anecdotes, interspersed with dynamic multimedia footage, in an external tour around the perimeter of Anfield Stadium.

Having spent months with its gates closed to the public due to Covid-19, Liverpool Football Club’s stadium tours have now safely reopened for visitors.  The clever addition of this new outdoor tour experience allows group tours to operate in accordance with physical distancing rules.  Anfield Origins helps fans to discover more about the historical roots of the Club and its beginnings in the late 19th century, walking in the footsteps of founding father John Houlding, and understanding more about some of the iconic figures who have helped shape the Club’s unique story.

Guided around the outside of the stadium, the small groups of fans will get to see the oldest remaining part of Anfield and discover where the first ever dressing room was located, as well as finding out more about the world-famous pub where Liverpool Football Club was established, and the fascinating history of Stanley Park.  The tour ends with a powerful and atmospheric visit to the illustrious Kop stand, where fans can take in the view of the famous Anfield pitch while listening to ‘You’ll Never Walk Alone’, arguably the football world’s most recognisable anthem,  played through the guide.

An exciting new feature added to the Anfield Origins tour is an interactive game which, like a scratchcard, reveals an image underneath when ‘wiped away’ on the device’s screen.  In this case, rubbing away the statue of Bob Paisley reveals the original photo that inspired the iconic scene.  The addition of this type of immersive multimedia delivers an unforgettable, multisensory visitor experience while preserving the personal touch of a group-led tour.

Imagineear is also supporting Anfield with its daily operations through the Covid-19 Safeguarding Support Package, and with recommendations for maintaining hardware hygiene.  Additional ear muffs and lanyards have been provided with special laundry bags, and devices are used in rotation throughout the day and cleaned thoroughly with alcohol and disinfectant wipes between use.  Imagineear already supplies LFC with branded personal earbuds that can be taken home, re-used and kept as a souvenir, avoiding the use of shared headsets.

LFC chose Imagineear’s Multimedia GroupGuide™ for the Anfield Origins tour because it allows the group leader’s live commentary to be interspersed with dynamic multimedia content, which is triggered to play automatically on the group members’ devices when prompted to do so by the guide.  At certain points in the tour, visitors are able to watch videos and appreciate how archive photography brings to life the rich history of Anfield Stadium and Liverpool Football Club’s roots.





For further information please contact:

Clare Cooper-Hammond
Imagineear Ltd


About Imagineear Ltd

Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site.