A New Approach to Expo Delegate Engagement
For the second time this year Imagineear, with MCCGLC, specialists in interactive design, created for a specific medical condition a personalised interactive experience with real-time analytics for their tier 1 global pharmaceutical client at the world’s largest congress.
Building on the first iteration of the concept, which was piloted at a similar medical expo in the Spring, this version was accessible to 35,000 professional healthcare delegates attending the four-day congress.
Imagineear provided project management, design and development services, systems integration and real-time data transfer. Different profiles were created of typical patients, each one differing in severity of symptoms. Imagineear’s high-spec MPti™ devices were used to take the visitors through the patient’s experience, interacting with fixed displays on the stand. Session data was recorded so essential insights into patient mindsets and behaviours could be structured into significant user insights in real time.
“Our experience in creating interactive multimedia experiences for visitors is generating a lot of interest from exhibition designers who are keen to use tech solutions to offer innovative ways of gaining real depth of visitor behaviour and opinions for their clients,” says Clare Cooper-Hammond, Imagineear’s Managing Director. “The insight value to the client and the users of an interactive experience and the data possibilities are what is exciting interest.”
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About Imagineear Ltd
Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site. www.imagineear.com