About imagineear

Embarking upon its third century, the picture collection created initially by Sir Francis Bourgeois for King Stanislaus of Poland and bequeathed to Dulwich College in 1811, will be interpreted for the first time on imagineear’s revolutionary multimedia guides. Dulwich Picture Gallery chose the mediaPacker™ by imagineear because it is so intuitive for the visitor to use, and so simple for onsite staff to operate. Visitors will be able to explore both the permanent and temporary exhibitions with the new multimedia guides and learn more about the artists and works on display. imagineear has built the tour interface design based on initial content for the collections produced by staff at the gallery.

The new guides were launched on February 16th with introductions to key works from the gallery’s permanent collection as well as the current temporary exhibitions entitled ‘Ragamala Paintings from India: Poetry, Passion, Song’ and ‘Van Dyck in Sicily’.

The mediaPacker™ answered an urgent need for a handheld player optimised for the visitor experience, at a reasonable pricepoint, and which could operate seamlessly with pre-existing as well as new content. The project represents an equally exciting development for imagineear and the mediaPacker™. The mediaPacker™ is on hand to offer bespoke content and learning to visitors to another highly prestigious London gallery. But as exciting for imagineear is the long-term partnership with an in-house content team committed to exploring together the ways in which the mediaPacker™ and mobile technologies can contribute to the gallery’s outreach and educational work.

Andrew Nugée, imagineear’s CEO, commented:

About imagineear

imagineear is a young and dynamic full service interpretation company, offering multimedia tours to cultural sites and visitor attractions around the world.  We have a highly experienced team and are based in London, with regional headquarters in Singapore and Amsterdam, and a full service office in Tel Aviv.  imagineear offers stand-out value for money, we use our experience to drive innovation, and we create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

2.5 million rivets; 60 tonnes of paint covering a quarter of a million square metres. The sheer scale of the Eiffel Tower is impressive even today. The temporary structure thrown up for the Parisian World Fair in 1889 has witnessed much drama from its position at the centre of Parisian life, standing impassive above two world wars before settling into its role as tourist attraction and telecoms tower. It has sparked controversy, and lent its profile to foolhardy exploits. In April 1984, a British couple parachuted off the Tower together, landing without a hitch – but equally without permission – in the Champ-de-Mars garden below.

The official iPhone app tells, in compelling audio-visual detail, of the driving passion of Gustav Eiffel, the resistance from the arts communities in Paris to the intruder in their midst, and its eventual acceptance not just as an iconic structure but as the very symbol of Paris, backdrop to feats of folly and prowess alike. As well as a themed tour of 30 audio-visual stops, an offline 360 degree day and night panorama with a 20x zoom, highlights in English and French over 60 sites visible from the Tower.

Eleonore Heijboer, imagineear’s Creative Director, commented on the scale of the project:

Andrew Nugée, Chief Executive, added:

About imagineear

imagineear is a young and dynamic full service interpretation company, offering multimedia tours to cultural sites and visitor attractions around the world.  We have a highly experienced team and are based in London, with regional headquarters in Singapore and Amsterdam, and a full service office in Tel Aviv.  imagineear offers stand-out value for money, we use our experience to drive innovation, and we create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

Emma has many years’ experience at BBC TV News, in research, coordination, scripting and editing with the Foreign Affairs Unit and TV Newsgathering. She was awarded a BA with first class honours in Creative Writing from Roehampton University.

Andrew Nugée, imagineear’s Chief Executive welcomed Emma:

Emma responded:

About imagineear

imagineear is a young and dynamic full service interpretation company, offering multimedia tours to cultural sites and visitor attractions around the world.  We have a highly experienced team and are based in London, with regional headquarters in Singapore and Amsterdam, and a full service office in Tel Aviv.  imagineear offers stand-out value for money, we use our experience to drive innovation, and we create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

The Old Jaffa Development Company has teamed up with imagineear to produce multilingual audio tours to guide visitors for a unique stroll through more than 4,000 years of turbulent history. A city occupied by the Egyptians, the Israelites, the Greeks and Romans, the Mamelukes, French Crusaders and Ottomans, as well as the British, the fascinating and turbulent history of Jaffa is inseparable from that of the Middle East as a whole. The tour takes the visitor on a fascinating journey through the city, for thousands of years serving as the gateway to Palestine and Israel. Using imagineear’s APpro™ player and an illustrated map, visitors are offered 11 "stop and listen" points of interest from Kedumim Square and the Port of Jaffa to The House of Simon the Tanner and The Flea Market. The tour is produced in English, Hebrew and Russian with German, Spanish and French added in early 2012.

Ziv Kushnir, Commercial Director of imagineear commented:

About imagineear

imagineear is a young and dynamic full service interpretation company, offering multimedia tours to cultural sites and visitor attractions around the world.  We have a highly experienced team and are based in London, with regional headquarters in Singapore and Amsterdam, and a full service office in Tel Aviv.  imagineear offers stand-out value for money, we use our experience to drive innovation, and we create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

Told from the perspective of key personalities in the drama, the exhibition will give a unique insight into events surrounding the launch of Titanic, the voyage, the sinking and its aftermath.

Visitors to the Merseyside Maritime Museum will use mediaPacker™ players from imagineear, who have partnered with National Museums Liverpool for this exhibition, to introduce rich media guides to the Museum for the first time.

The guides will help visitors explore the exhibition featuring previously unseen collections of international significance, including material from Merseyside Maritime Museum's extensive archives. Particular highlights for visitors will include the chance to see the only known surviving Titanic first class ticket, real letters from passengers, archival images of crew survivors returning to Liverpool, and telegrams from the rescue ship, Carpathia.

The multimedia guides will also feature the museum's existing permanent gallery, the hugely popular Titanic, Lusitania and the Forgotten Empress, to fully immerse visitors in this unique piece of Merseyside’s history.

Along the way visitors will be introduced to key figures in the story of Liverpool and Titanic including;

• J Bruce Ismay, chairman of the White Star Line, who controversially survived the disaster in one of the last lifeboats to leave the stricken liner.
• Former Crosby resident Captain Edward Smith, the veteran master approaching retirement when he went down with his ship.
• Chief Officer Henry Wilde, Liverpool-born, who lived in Walton.
• Fred Fleet, abandoned as a child in Liverpool, the lookout who spotted the iceberg. He survived after taking charge of a lifeboat.
• Passenger Gladys Cherry, who survived the sinking and gave a moving first-hand account of the moment the liner struck the iceberg.
• Fireman Fred Barrett, who was in the ship's boiler room number 6, and escaped from the inrushing water.
• Passenger Millie Brown who describes the experience of leaving the stricken ship in a letter written on board the Carpathia.
• Able Seaman Thomas Jones who took charge of number 8 lifeboat and described the rescue of passengers by the Carpathia.

Dr Alan Scarth, exhibition curator and author of Titanic and Liverpool observes of the exhibition;

Andrew Nugée, imagineear’s CEO commented;

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. The company is head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. imagineear offers stand-out value for money, uses experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

Arsenal selected imagineear’s mediaPacker™ player platform, which uses a wide-range of media to immerse visitors fully in the club’s story, and in the experience of playing at the Emirates stadium.

The new tour gives Arsenal fans a fantastic opportunity to explore their club’s home. From archive footage and commentary, to unique interviews with players about what it means to play at Emirates, and the chance to access areas of the stadium not open at any other time – from the Directors Box to the interview rooms and media centre. A real highlight is the long walk from the home dressing room through the tunnel to the pitch, within an immersive crowd soundscape. The visitor absorbs the excitement and tension, as the players put into words what it means to them to walk out for Arsenal.

Andrew Nugee, imagineear CEO commented:

Visit Arsenal.com for a video preview of the tour.

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. The company is head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. imagineear offers stand-out value for money, uses experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

The Moving Masterpiece exhibition will show as its centrepiece the 128 m by 6.5m animated reproduction of Qing Ming Shang He Tu, which was the highlight of the China Pavilion at the Shanghai World Expo in 2010. The digital painting, which features over a thousand moving and talking characters, has so far been seen by over 10 million people in Shanghai, Hong Kong, Macau, Taipei and Tai-Chung.

Singaporeans will now be able to experience this historic work of art. An immersive and total cultural experience, it is expected to draw some 800,000 visitors over the period, both locally and from around the region, and will be the largest ever art exhibition mounted in Singapore.

In another first for Singapore, A Moving Masterpiece: The Song Dynasty As Living Art will also offer an audio-visual guide to visitors in English, Malay, Japanese and Mandarin, as well as in the Chinese dialects of Cantonese, Hokkien and Teochew.

Mr Edmund Chua, Managing Director of Singapore Huading, which has brought the exhibition to Singapore, says:

Andrew Nugée, Chief Executive of imagineear is wholly committed to the ambitious aims of this project:

The creators of the digital version of Qing Ming Shang He Tu, which is 30 times larger than the original, are Crystal CG Shanghai, one of China’s leading digital technology companies. They took almost two years to complete the project. Crystal CG Shanghai’s director, Yu Zheng, says:

Mr Aloysius Arlando, Chief Executive Officer of Singex, which is mounting the exhibition in Singapore adds:

About the exhibition

Qing Ming Shang He Tu is a panoramic 5.3m scroll painting by Song Dynasty artist Zhang Zeduan (1085–1145). It captures the daily life of people from the Song period at the capital, Bianjing, today's Kaifeng, and celebrates the festive spirit and worldly commotion at the Qingming Festival. The painting has been treasured for a millennium in China. It is housed in the Forbidden City, and rarely seen in person.

The Moving Masterpiece digital exhibition animates and presents 1,068 characters in minute detail in a timed show covering both day and night during the festival. The digital painting is 30 times larger than the original, measuring 128 metres in length and 6.5 metres in height. It is the unique marriage of 21st century technology with ancient artistry that brings Zhang Zeduan’s portrait to life.

The Moving Masterpiece was the star attraction in the Chinese pavilion at the Shanghai World Expo in 2010. Since then it has been displayed in Hong Kong, Macau, Taipei and Tai Chung, and been seen by over 10 million people. In December it will be displayed in Singapore.

For more information on the exhibition, please visit www.amovingmasterpiece.com.

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. The company is head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. imagineear offers stand-out value for money, uses experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777 - London

Andrew Jeffery, Director
andrewjeffery@imagineear.com
+65 91818879 - Singapore

About Singapore Huading

Singapore Huading (Group) Pte Ltd provides quality professional training and brings in world class events to Singapore. It specialises in professional training for Government officers and corporate executives and is also a training provider certified by the State Administration of Foreign Expert Affairs PRC. As an organiser of large-scale events, it focuses primarily on those with educational and cultural elements. For more information on Huading.

Please visit www.huading.com.sg

About Singex

A veteran of meetings, incentives, conferences, and exhibitions (MICE) with 30 years of industry expertise, and manager of Singapore EXPO, Singex is key to Singapore’s success as one of the most vibrant MICE destinations in the world. Other Singex collaborations include the management of Binhai International Convention & Exhibition Centre (BICEC) in Tianjin, China, and the formation of a MICE management company, Qatar MICE Development Institute (QMDI), in Doha, Qatar.

Visit www.singex.com.sg for more information.

About Singapore EXPO Convention and Exhibition Centre

Singapore EXPO Convention and Exhibition Centre, managed by Singex Venues Pte Ltd, covers over 123,000m² of indoor and outdoor space, comprising convention-exhibition halls, conference halls, meeting rooms, mobile V-Rooms, and The MAX Pavilion. EXPO welcomes over six million visitors and 600 events every year, ranging from exhibitions, conventions, corporate meetings, award ceremonies, gala banquets, to consumer shows. EXPO is located five minutes from Changi International Airport and fifteen minutes from the city centre.

Visit www.singaporeexpo.com.sg for more information.

A Century after RMS Titanic sank in the North Atlantic, just two hours and 40 minutes after striking an iceberg, and with a loss of more than two thirds of the passengers and crew, the story has lost none of its power to shock. The arrival of the long-running artefacts exhibition in Singapore brings the raw emotion of Titanic’s infamous maiden voyage, aided by an audio narrative from imagineear.

The exhibition narrative tells the human stories behind the tragedy of the Titanic – the world’s largest, ‘practically unsinkable’ passenger vessel– illustrated by over 250 artefacts recovered from almost four kilometres beneath the freezing North Atlantic. With over 25 million tickets sold worldwide to date, fascination with the Titanic shows no sign of waning. But imagineear’s Chief Executive, Andrew Nugée, felt that a whole new approach to the narrative was necessary:

Nine galleries will lead visitors through the ship’s conception, construction and launch, as well as following her passengers and crew through the sailing, life on board, the iceberg and the sinking a century ago. The exhibition also tells the fascinating and evolving story of the discovery of the wreck, and the recovery and preservation of its artefacts.

Tom Zaller, Museum Director, ArtScience Museum at Marina Bay Sands, said:

To understand the impact of Titanic in Singapore, a new gallery named “Singapore 1912” will be dedicated to local connections. Visitors will learn how the Titanic tragedy strongly resonated in Singapore. Images of Singapore in the early 1900s will be displayed alongside local newspaper articles that covered the disaster at the time, alongside archaeological finds from the period.

Added Mr Zaller.

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. The company is head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. imagineear offers stand-out value for money, uses experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777 - London

Andrew Jeffery, Director
andrewjeffery@imagineear.com
+65 91818879 - Singapore

About Marina Bay Sands Pte Ltd

Marina Bay Sands is the leading business, leisure, and entertainment destination in Asia. It features large and flexible convention and exhibition facilities, 2,560 hotel rooms and suites, the rooftop Sands SkyPark, the best shopping mall in Asia, world-class celebrity chef restaurants, a casino, Paiza Club for premium players and an outdoor event plaza. Its two theatres showcase a range of leading entertainment acts, including the resident performance “The Lion King”. Completing the line-up of attractions is the ArtScience Museum at Marina Bay Sands which plays host to permanent and marquee exhibitions. Boasting an iconic lotus-inspired design, the ArtScience Museum is poised to be the heart of the growing ArtScience movement. ArtScience Museum, which features 21 gallery spaces, totalling 50,000 square feet, is the premier venue for major international touring exhibitions from the most renowned collections in the world.

For more information, please visit www.marinabaysands.com

For Media Enquiries
Damien Sim
damien.sim@marinabaysands.com
+65 6688 5019

Debra Wang
debra.wang@marinabaysands.com
+65 6688 0280

Amy was awarded a BA in the History of Art from the University of Bristol. She then spent 2 years working at the Victoria and Albert Museum in London before studying for her Masters in Museum Studies at University College London, which she finished in September, while working part-time for imagineear.

As Creative Coordinator, Amy will work as project manager for imagineear, while continuing to work on the imagineear Academy and other Creative Marketing projects.

Andrew Nugée, imagineear’s Chief Executive commented:

Amy added:

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. The company is head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. imagineear offers stand-out value for money, uses experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

Bolton Castle will deploy the mediaPacker™ technology in use at major attractions around the world – from the Taj Mahal, to the Beatles Story, the Emirates stadium and Liverpool FC. The Castle staff will also benefit from a programme of training and support so they can develop the guide both creatively and commercially over the coming year.

Sometimes unfairly characterised as for major attractions alone, the in2handheld scheme brings the latest mobile multimedia interpretation firmly within the reach of smaller and specialist sites. in2handheld allows these sites to build and modify their own tour, using the latest technology to help bring the visit alive for visitors, while providing an additional revenue stream at the same time.

Katie Boggis, General Manager of Bolton Castle, said:

Andrew Nugée, imagineear’s CEO, added:

Bolton is one of the country's best preserved mediaeval castles, situated in the heart of Wensleydale, and with stunning views over the Yorkshire Dales National Park. The Castle has never been sold and remains in the private ownership of Lord Bolton, direct descendant of Sir Richard le Scrope, who completed it in 1399. Bolton Castle is a member of the Historic Houses Association.

Visitors to the Castle often comment on the intimacy of the site, the sense that the historical characters have just walked out. The new guides will deepen this connection, using images, audio and video to tell the story of the Castle, its inhabitants over the generations, and its past. Like so many heritage sites, access can be a real issue. The mediaPacker guides will also be used to show areas of the building some visitors are unable otherwise to explore fully.

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. The company is head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. imagineear offers stand-out value for money, uses experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

From the collection of the world renowned Musée d'Orsay, over 140 Salon, Realist, Impressionist and Post-Impressionist paintings, drawings and photographs from the mid-19th Century to the early 20th Century will be displayed at the National Museum of Singapore from October this year. ‘Dreams & Reality - explores the reaction of man towards modernity and the quickened pace of change at the end of the 19th and opening of the 20th centuries.

imagineear, a leading interpreter of the cultural world, whose clients include the Eiffel Tower in France, and the Taj Mahal in India, was selected to provide the audio and multimedia tour for visitors. They will create an accompanying tour, with turnkey responsibilities for the script, production and translation, and for distribution on the company’s popular mediaPacker™ multimedia player. imagineear’s Andrew Jeffery commented:

Highlights of the exhibition include Paul Cezanne's The Card Players, Vincent van Gogh's Starry Night and Alexandre Cabanel's The Birth of Venus. Many other key works by forerunners of modern art such as Gustave Courbet, Edgar Degas, Jean-Francois Millet as well as female Impressionists Berthe Morisot, Marie Braquemond and Eva Gonzales will also be showcased. A portrait of Georges Clemenceau by Edouard Manet will travel exclusively to Singapore.

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. The company is head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. imagineear offers stand-out value for money, uses experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Singapore:
Andrew Jeffery, Director
andrewjeffery@imagineear.com
+65 91 818 879

London:
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

About the exhibition

Dreams & Reality - Masterpieces of Painting, Drawing & Photography from the Musée d'Orsay, Paris
Wednesday 26 October 2011 - Sunday 5 February 2012
10am - 6pm, daily
Exhibition Galleries, Basement
$11 entrance

Young Interpretation is a joint project between imagineear and Redfront exploring culture and heritage through the eyes and ears of young people. Nick Sherrard from imagineear together with Phillippa Rose and Simon Gough from Redfront have worked on a range of projects detailed on the project blog: www.younginterpretation.com.

imagineear were invited to run a breakout session in Norfolk’s Dunston Hall for delegates addressing the question ‘what did Young People ever do for us?’ and used projects completed this year with Devon Museums as case studies for the sector to learn from. Using mediaPacker and audioPorter players, alongside genuine engagement with young people, the projects provided a powerful learning experience for both young people and the museums involved.

Nick Sherrard of imagineear noted:

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. The company is head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. imagineear offers stand-out value for money, uses experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

The exhibition showcases the work of twelve independent artists, and provides a rare opportunity for visitors to examine the diversity of the letter-form and the relationships between art, communication and design. Across different media, the exhibition sees the artist’s and designer’s present letters, writing and words in different contexts. Gary Breeze's stone-carvings compare Roman abbreviations with today's shortened 'txt-spk'. In contrast, Ina Saltz's work focuses on word-based tattoos inked upon the skin. At the same time, visitors can interact with virtual typography in the gallery as they move letters and words on touchscreen monitors.

Alongside the first stop on the tour, at the Devon Guild of Craftsmen, the Harley Gallery and imagineear have published a unique iPad app. The exhibition uses the iPad app, featuring a font commissioned for the exhibition by Jeremy Tankard, both as an in-gallery interactive and as a tool to help users explore the collection on their own device.

Nick Sherrard, imagineear’s UK Business Development Manager, and responsible for the Signs for Sounds app, said:

Signs for Sounds launched at the acclaimed exhibition space, the Devon Guild of Craftsmen, on Friday 16th September with a live performance of light calligraphy by Julien Breton. You can find further information on the artists through short films made for the exhibition including an interview with exhibiting artist Timothy Donaldson and a film on the craft of letter cutting.

The Devon Guild of Craftsmen, in Bovey Travey, is one of the UK’s leading centres for contemporary craft and design, as well as a leading charity for craft education. The location will prove a fascinating context in which to launch the tour of the Harley Gallery’s exhibition as it transfers around England.

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. The company is head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. imagineear offers stand-out value for money, uses experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

About Devon Guild of Craftsmen

The Devon Guild of Craftsmen is an acclaimed exhibition space for contemporary craft and design as well as a leading charity for craft education. Located in Bovey Tracey, the Guild’s large craft centre offers inspiring exhibitions and events for people to buy, make and learn about contemporary craft.

About the Harley Foundation

The Harley Foundation was set up at the Wellbeck Estate in Nottinghamshire as a Charitable Trust in 1977, "to encourage creativity in all of us" and to ensure the continuation of specialist hand-skills in an age of mass production. The Foundation helps artists to work by offering them affordable studio space in tranquil surroundings.

Contact
Rebecca Wombell, Marketing Officer
rwombell@harleygalllery.co.uk
01909 501 700

Asked about the appeal of the player he designed, imagineear’s Tech Director, Eric van der Hoeven explains that it is all about simplicity and control.

He says.

As an example of this, earlier this year an artist at the Ben Uri Gallery in London was able to build a tour singlehandedly in one afternoon using the mediaPacker. These principles guided Eric’s hardware design as well:

These points, taken with a great value pricepoint, have ensured the mediaPacker’s appeal as a stand-out value mobile tour product.

While staying true to the original design criteria, the revised mediaPacker v2 player has incorporated client feedback to refine the user experience. Navigation is easier, with a firmer keypad and larger buttons. The graphics on the screen have been improved. And the player now ships with a wide variety of exchangeable covers to suit almost any colour scheme.

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

In a unique creative partnership, imagineear and POSKOD.SG collaborated to bring fresh location-aware music mixes to a young Singaporean audience. POSKOD.SG, an online magazine about life in Singapore, publishes SOUNDSCAPING, sound tracks from Singapore with neighbourhood-based mix tapes. Curators devise musical selections and tour neighbourhoods to assess how music affects place, and vice versa.

imagineear creates a unique handheld audio visual media player, the mediaPacker, which is ideal for delivering the innovative sounds of Singapore to POSKOD.SG’s audience. At this launch event, guests tuned into historical Goodman Arts Centre with a curated mix by artist Rizman Putra inspired by the artist’s long association with the site, and delivered on the mediaPacker. The soundtrack was also accompanied by an audio commentary, teasing out the site's history, both personal and public.

Commented Dan Koh, Editor of POSKOD.SG.

Responded Andrew Jeffery, Regional Director for imagineear Singapore

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. The company is head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. imagineear offers stand-out value for money, uses experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

About POSKOD.SG

POSKOD.SG is an online magazine about modern Singapore and its people, places, and phenomena. We celebrate a Singapore in transition. We’re a happy mash-up of the old-school and the cutting-edge; the strange and the familiar; the weird and the wonderful. Creating a sense of community, online and off, we deliver thrice-weekly missives on unexpected lives, spaces, and narratives in Singapore culture and society. We invite our readers to re-discover the cityscape, and find a postcode of their own.

Learn more about POSKOD.SG and SOUNDSCAPING at http://POSKOD.SG

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

Barcelona joins Amsterdam, Jerusalem, and shortly London, Liverpool and Paris, in offering a novel and unique approach to the traditional city guide.

• The CultureKey tour is based around a metre-accurate map that can be used with the phone GPS while offline, meaning that the visitor avoids potentially expensive roaming charges.
• Cultural content is produced by imagineear’s experienced team, and offers an audio highlights-tour for the top twenty-or-so sites in a city; and alongside this, a fuller tour for visitors with more time, with a larger number of interesting sites and visitor attractions.
• The tour is offered as a free download to visitors in the Apple app store and soon in the Android marketplace as well, in order to make it an easy decision to download.
• The CultureKey platform provides links to regular museum tours and offers from relevant third parties. To learn more about being featured in CultureKey apps, contact Ziv Kushnir, Commercial Director at imagineear on +44 (0)845 680 7770 or zivkushnir@imagineear.com.

To see Barcelona and other CultureKey apps, search “CultureKey” on the iTunes store. Join the Facebook community page to comment or like the apps, and to stay in touch with CultureKey developments.

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

Using archive film and audio, as well as new interviews with key figures including Pete Best, the Beatles’ original drummer, the guide will give the visitor a unique insight into the relationship between Elvis and Liverpool’s favourite sons – including their remarkable pilgrimage to his Bel-Air home in 1965 to meet the King in person.

The guide will be produced by London-based imagineear whose handheld multimedia system, the mediaPacker™, is already in use in some of the world’s leading visitor attractions including the Taj Mahal and the Singapore Biennale.

Beatles Story Managing Director, Jerry Goldman, commented:

imagineear’s Ziv Kushnir, Commercial Director, added:

Elvis and Us opens to the public on October 4th 2011.

www.elvisandus.com

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site. The LFC Museum guide is ‘random access’ meaning the visitor can choose which objects they want to know more about, rather than follow a guide in a linear way. It’s also ‘layered’ which means that they can access additional content if they wish. So the visitor has complete control of the order, speed and depth of their tour.

Building solutions for where culture and tourism meet

About The Beatles Story

The Beatles Story is the world's leading Beatles-themed museum and visitor attraction and is based in Liverpool, birthplace of the Beatles. The attraction was established in 1988, opening in the newly developed Albert Dock in May 1990.

2008 saw the Beatles Story triple in size from 8,000sq ft to 23,000sq ft to include the interactive Discovery Zone, special exhibition and Going Solo areas, an expanded Fab4Store and online shop and Starbucks Coffeehouse. The following year, the Beatles Story expanded into a second site, with the Beatles Story Pier Head housed at the new Ferry Terminal building in front of Liverpool’s iconic Three Graces.

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

Richard Hector-Jones, Senior PR Officer, The Beatles Story
richard@creativeconcern.com
+44 (0) 161 236 0600

Signs for Sounds tours to five galleries around the country, and explores the letterform through the work of twelve independent artists. It provides the visitor with a unique chance to examine an area of design - from calligraphy through to typeface - we all interact with as a part of everyday life, perhaps today more than ever.

The app will be available inside the exhibition space itself – as visitors use it to find out more about the artists and their work. At the same time visitors will be able to download the app, and explore the works at home, on their own device through the app store. Indeed the app will be available to users interested in the subject from all over the world, and open up access to the exhibition and the artists’ work to them.

Nick Sherrard from imagineear commented:

The exhibition opens at the Devon Guild of Craftsmen in Devon on the 19th September, and at the Harley Gallery itself on the 18th February 2012.

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

The exhibition in Haarlem’s famous museum opens in November 2011, and runs for 6 months. The works included are drawn from the Museum’s own renowned collection, as well as other leading national and international institutions such as the Metropolitan Museum (New York) and the Gemäldegalerie (Berlin).

Celebrating in the Golden Age showcases a highly popular subject in seventeenth-century art. Painters like Jan Steen and Frans Hals portrayed merry-making folk and lively companies, from peasant fairs and carnival celebrations to lavish al fresco parties, processions and civic guard banquets.

imagineear will use multimedia technology and expertly crafted content to bring the stories of the artwork, and artists who created them, to life. With guides in Dutch and English, as well as a Kids Tour, the audio-visual guides will play a key role in engaging 21st Century visitors in the wonders of the Dutch Golden Age.

For more information about the exhibition, visit the museum’s website: www.franshalsmuseum.nl

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

In 2012, visitors will be able to delve behind the scenes at the railway and immerse themselves in an interactive multimedia guide. imagineear’s innovative mediaPacker™ guides are already in use at many of the world’s leading visitor attractions from the Taj Mahal to the Singapore Biennale. At K&ESR, imagineear’s creative team will use interviews, archival images, and film to create a truly unique experience – exploring the age of steam with the best in modern day multimedia technology.

At the same time the partnership will see K&ESR launch its first app. Enthusiasts and prospective tourists from around the world will be able to download a rich smartphone app, both engaging them in K&ESR’s story and encouraging them to visit for themselves.

Taken as a whole the project will represent a real step forward as Kent and East Sussex Railway capitalises on the opportunities of mobile platforms.

Andrew Nugee, imagineear’s CEO commented:

Graham Baldwin, K&ESR General Manager added:

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

The Museum at Liverpool FC tells the unique story of a unique club. It’s a history that doesn’t live in books, but in memories and emotions. But the people who visit don’t just want to hear the story – they already feel a part of the story. The endless names of Liverpool greats – Shankly, Paisley, Dalglish, Keegan, Hansen, Gerrard – aren’t just figures to learn about; the fans worship them as heroes, and talk about them as friends.

The objects in the museum are part of a living history so the imagineear guide is there not just to give information, but to reveal the passion, the memories, the glory – and the humour – that together make up one of the world’s most famous and loved clubs.

With imagineear’s mediaPacker™ player, visitors will view photographs, video and film that will bring the museum items to life. They won’t just see the object, but hear what it means to the Liverpool legend who brought it home. They’ll see the magnificent European Cups in the museum – and the goals that won them. They’ll see King Kenny’s shirt – and Dalglish playing in it. They’ll see Bill Shankly’s training sweater – and hear the passion as he talks about his beloved Liverpool. The guide isn’t simply about learning – it’s about tapping into memories, sharing stories and evoking emotion. The mediaPacker technology is the perfect tool to release the passion within the piece – and to create an inspirational experience for the visitor.

Ziv Kushnir, Commercial Director of imagineear, cannot wait for the tour to go live:

Tom Cassidy, Commercial Tourism Manager adds:

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site. The LFC Museum guide is ‘random access’ meaning the visitor can choose which objects they want to know more about, rather than follow a guide in a linear way. It’s also ‘layered’ which means that they can access additional content if they wish. So the visitor has complete control of the order, speed and depth of their tour.

Building solutions for where culture and tourism meet

About Liverpool FC

Liverpool Football Club is an English professional football club and plays in the Premier League.  LFC is the one of the most famous successful clubs in the history of English football, having won 18 league titles, seven FA Cups and a record seven League Cups.  The club is also the most successful English club in European competition, having won five European Cups, most recently in 2005, and three UEFA Cups.  LFC currently ranks fourth in Europe and seventh in the world by international titles won.

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

Tom Cassidy, Commercial Tourism Manager, LFC
Tom.Cassidy@liverpoolfc.tv
0151 237 5964

Standing twelve metres high and four kilometres long is the wall of Jerusalem, built by Suleiman the Magnificent in the mid-16th Century. Alongside imagineear’s current tour of the Old City, CultureKey Jerusalem, we now offer visitors to the Old City the first ever companion guided cultural walk along the walls, and the opportunity to hear the historical and contemporary stories surrounding this holy city.

The Walk of the Walls multimedia guide begins above Jaffa gate and walks a thousand metres around one quarter of the ancient walls to end at the majestic Damascus gate in the North. View the sombre grey roof of the Church of the Holy Sepulchre. Hear stories of the trauma of the separation of the city – and see where they took place. Use the offline map to guide yourself by audio alone and, once you stop for a deserved rest at the end of your walk, take the opportunity to read the text, follow relevant links further and review the library of high quality images. Keep the tour as a souvenir of your stay in Jerusalem.

Jerusalem Walk of the Walls is available on the iTunes app store for download here.

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

Almost a century old, the Ben Uri Museum, named after the craftsman who built the Ark of the Covenant, is Europe’s only Jewish Museum dedicated to Modern and Contemporary art as part of its proud cultural heritage.  Ben Uri’s renowned permanent collection is the largest of its kind in the world.

Better known as ‘The Art Museum for Everyone’ Ben Uri is positioned in the heart of the mainstream and communicates the breadth and depth of its unique collection through scholarly exhibition and learning programmes.  Its audience is multi-cultural and growing, local, national and international and operates regularly across England, Europe and North America.

Despite well understanding the value of interpretation tools, until now the museum has not been able to support the level of investment and capital outlay traditionally required.  But thanks to an innovative scheme from imagineear, the in2handheld programme, Ben Uri will now be able to offer cutting edge audio-visual content to significantly enhance their visitors’ experience.

The in2handheld programme offers museums and galleries a turnkey multimedia guide solution, including mediaPacker™ players, charging stations, headphones, and general and specific training and learning tools, together with content support and advisory, but all paid for by a single simple monthly payment - operating in the same way as a cell phone contract. From a creative point of view, the beauty of the mediaPacker™ is that, although imagineear offers content training and help where requested, both pre-existing and purpose-built content can be arranged simply and powerfully on the player by the curatorial staff themselves. They remain in complete control.

David Glaser, Co-Chairman of the Ben Uri, explained:

Nick Sherrard, responsible for the in2handheld programme at imagineear, added:

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

About the Ben Uri

Ben Uri Gallery, founded in 1915, is Europe’s only dedicated Jewish Museum of Art, working in partnership with secular and Jewish Museums in the UK and internationally.

The gallery and museum is an educational institution dedicated to enhancing the quality of life of all whom it impacts.  It embraces a new broad and fully inclusive role for museums in today’s society and addresses contemporary issues through art and its social history.  Open every day except Saturday, the Ben Uri is located a few hundred yards from the iconic Abbey Road studios in St John’s Wood, London.

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

David Glaser, Co-Chairman, Ben Uri Gallery and Museum
davidg@benuri.org.uk
07880 736081

Home to three world religions, centre of faith and conflict, Jerusalem offers a captivating mix of places to see, things to do and people to meet. If you know where to find them … Help is at hand: this week saw the addition of the Old City of Jerusalem to the imagineear CultureKey series, targeted at visitors to cultural destinations around the world.

The tour features the main points of interest, spread out over the four quarters of the Old City, with an additional handful of stops just outside the walls. All points of interest include audio, text and images, and to guide the visitor on the ground, CultureKey™ Jerusalem combines the phone’s geo-location tool with an offline map in order to avoid roaming charges.

In an innovative approach to distribution, imagineear has signed a deal with GoJerusalem.com, the leading inbound tourism destination website, and will leverage their over two million unique visitors per annum.

Ziv Kushnir, Commercial Director of imagineear explained the importance of the launch:

CultureKey Jerusalem is now available on the iTunes app store, for download here.

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

The problem is as old as apps themselves. The app at the museum may be free, but downloading it over the 3G network can cost an arm and a leg. But free Wi-Fi hotspots aren’t a great answer either – they get clogged up when people realise they can piggy back on the network to surf the web, update their facebook profile, catch up on last week’s TV, etc, which slows the network, often to a standstill.

smArtaccess, the Wi-Fi delivery solution from smArtapps, solves this problem by offering visitors free access to the app - but only the app in question. It requires no password, but cleverly blocks access to e-mail, youtube, and any other internet distractions. It even blocks access to other apps, which means the entire network bandwidth is put to work downloading the museum app safely. As a result, smArtaccess download speeds are up to five times faster than classical Wi-Fi hotspots. And last but not least, it collects valuable usage data that can be shared with the museum, to help them optimise app or exhibit design.

Under terms of the collaboration between imagineear and smArtapps, imagineear will offer smArtapps standard app solutions, including the award-winning e-Album for iPad, and smArtapps will promote imagineear content expertise.

Rémi Carlioz, Head of New Media at imagineear says

Andrew Nugée, imagineear CEO, added

Frédéric Durand, Founder of smArtapps, says

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

About smArtapps

smArtapps provides cultural interpretation solutions for mobile devices (iPhone & Android audioguides, iPad exhibition albums, geo-localised tour guides, cultural portals, ...) as well as on-site innovative streaming systems. We are head-quartered in Paris.

Our daily obsession is simply to design the best user experience ever. We strongly believe that technology is a tool to achieve this goal, never the starting point.

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

Frédéric Durand, Founder, smArtapps
frederic.durand@smartapps.fr
+33 (6) 76 92 68 91

Botanist, farmer and America’s first Consul to Singapore in the middle years of the 19th century, Joseph Balestier acquired a 1,000 acre sugar plantation and bequeathed his name to the district around Balestier Road today. The Balestier heritage walking trail sets out from the Sun Yat Sen Nanyang Memorial Hall (SYSNMH), and will now bring the famous shophouses to life with an imagineear walking tour.

The Balestier mediaPacker™ multimedia handheld guide is the first to be developed for a heritage trail in Singapore, and the NHB turned to experts in cultural interpretation, imagineear, to script and produce the multimedia tour and handheld delivery technology alike.

Additional rich media content for the trail took about six months to complete, and was contributed by the SYSNMH, NHB’s Education and Outreach Division, National Archives of Singapore and students from Hwa Chong Institution.

Andrew Jeffery, Regional Director in Singapore for imagineear, commented:

The Balestier mediaPacker™ will be publicly available to visitors of SYSNMH when it re-opens in October 2011, and will launch in a Mandarin version in December 2011.

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

For media queries, please contact
Lynn Xu
Manager, Corporate Communications
National Heritage Board
DID: 6332 3623
lynn_xu@nhb.gov.sg

Joanne Fang
Manager, Corporate Communications
National Heritage Board
DID: (65) 6332 5405
Joanne_Fang@nhb.gov.sg

Editor’s note

The key landmarks and buildings covered in the Balestier mediaPacker™ trail are as follows:

• Sun Yat Sen Nanyang Memorial Hall
• Maha Sasana Ramsi Burmese Buddhist Temple
• Water Kiosk
• Sim Kwong Ho Shophouses
• Former Shaw’s Malay Film Studio
• Masid Hajjah Rahimabi Kebun Limau
• Famous Bakeries
• Goh Chor Tua Pek Kong Temple
• Art Deco Shophouses
• Balestier Point, Five-foot way
• Madam Sim Shophouses

For more information on NHB’s Balestier Heritage Trail, please visit http://heritagetrails.sg

A number of museums are now using imagineear’s mediaPacker and audioPorter systems for education and outreach work, as young people are able to create content, upload, edit and make changes all without any specialist programming skills – meaning their creativity can really take over.

In one project, Chantal Russell, a Youth Ambassador for Devon Museums, partnered with Dartmouth museum, Dartmouth Academy and Dartmouth Youth Centre to create an interactive audio trail around the town on the life of celebrated 18th century entrepreneur William Cumming Henley.

She commented:

You can follow the progress of the Young Interpretation project through our project blog at www.younginterpretation.com

Together with RedFront the project offers specialist resources, training, technology and support for museums, galleries, schools, heritage sites and youth groups that want to give their young people a voice.

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

Without the burden of capital investment or technical expertise, but based on a simple monthly subscription - including training and support - in2Handheld is opening up multimedia and handheld guides to organisations of all sizes for the first time.

Too often, a large upfront cost and the cost of changing the content stand in the way of building a great multimedia tour. in2Handheld changes that. You can find out more on our in2handheld package here.

Andrew Nugee, imagineear CEO, commented:

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

For almost 400 years since Mughal Emperor Shah Jahan built a mausoleum on the banks of the Yamuna River in Agra in memory of his young wife Mumtaz Mahal, visitors have been fascinated and awed by the scale, the opulence and the sheer beauty of the Taj Mahal. From this March, the site is brought to sparking life as never before with a personal guided multimedia tour available at the site itself.

AudioCompass, a leading Indian tourism and cultural interpretation services provider, has worked with the Archaeological Survey of India, script-writers, translators, studios and producers, together with their experienced London partner imagineear, to create the perfect visitor experience. imagineear’s producers worked to polish the script, and AudioCompass engineers helped optimise the latest imagineear technology platform, the mediaPacker™, in order to ensure a seamless tour delivery in English, French and Hindi.

Gautam Shewakramani, CEO of AudioCompass, said:

Andrew Nugée of imagineear added:

About AudioCompass

AudioCompass is a division of Ras Maestros Technology Pvt Ltd. We are a full service cultural interpretation provider, offering audio and multimedia tour design and development, technology support, and site operations. Our audio and multimedia tours are accessible to over 7 million tourists annually at UNESCO World Heritage sites, including the Taj Mahal, the Agra Fort, corporate campuses, museums, and city tours.

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

Gautam Shewakramani, CEO
gautam@audiocompass.in
+91 22 4321 6600

In close collaboration with the museum, imagineear has produced the audio-visual tour in Dutch and English for the exhibition, painting the even greater picture behind the exceptional artwork on display.

In addition, imagineear worked together with the Egidius Quartet, who started the extraordinary project, The Leiden Choir Books, recording the music from the 6 famous and unique 16th Century Choir Books of the Leiden Pieterskerk. The music is a beautiful and very relevant choice to accompany the narration and some pieces can be heard in full.

Christiaan Vogelaar, chief curator and compiler of the exhibition Lucas van Leyden and the Renaissance commented:

Commenting further:

For more information about the exhibition, feel free to visit the website here.

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Eleonore (Noortje) Heijboer, Content Director
eleonoreheijboer@imagineear.com
+31 (0) 654 650 245

The market for smartphone apps continues to grow and fragment, and apps are an essential component of the interpretation strategy for cultural sites. Together with our partners Tristan Interactive, imagineear is developing apps across a broad front of major operating systems and form factors, to ensure that outstanding cultural content is as widely accessible as possible.

This week saw the distribution of our first Android app, which was developed for the 2011 Singapore Biennale – a citywide contemporary art exhibition, featuring 66 artists from all over the world showcasing their work in a variety of venues. Named “Open House” and focused in the world's busiest port and multicultural city, the Biennale brings together artworks that offer multiple perspectives and myriad creative approaches to questions of how we move across borders, see other points of view, and form connections with others.

Andrew Nugée, Chief Executive, commented:

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

The guide features multiple stops both in the Museum and across the town telling the story of Dartmouth through the life of one man. The guide was researched, written, recorded and even uploaded by the local school, in partnership with the museum.

Dartmouth Museum commented;

The project required durable and versatile audio visual devices but also a straight-forward system for creating tours that didn’t require technical training, so the young people’s creativity could really shine.

The project at Dartmouth Museum was produced in partnership with Red Front – the Creative and Cultural Engagement Consultancy.

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

Beginning with commentaries on specific objects, the Centre has now expanded their use of the guides to include an interview with the principle donor.

As the Bill Douglas team put it;

The Bill Douglas Centre have been developing their interpretation together with Red Front – the Creative and Cultural Engagement Consultancy.

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

Kavya Kamaraj is no stranger to the team at imagineear. Having first worked for the company on an internship basis as a Production Assistant in the apps department, she now formally joins the company as the newest Creative Executive.

Originally from Dar es Salaam in Tanzania, Kavya is fluent in Hindi and Tamil as well as English, and speaks basic Swahili.  She was awarded a BSc with First Class Honours in Visual Communication from Madras University in India, and completed her Masters in Creative and Media Writing from Swansea University.

As Creative Executive, Kavya will be working on the writing and design fronts. She will provide direct assistance to our Content Director, Eleonore Heijboer, and she will also work on various design projects for the company.

Reflecting on her appointment, Otto Gumaelius, Mobile Media Manager added:

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

imagineear Ltd, a leading producer of multimedia content and delivery devices for cultural experiences including museums and exhibitions, has recently appointed Nathan Elstub to join the team in London as CFO. Nathan will be responsible for investor relations, financial management, information provision and strategic support to the growth of the business.

Andrew Nugée, CEO said

As well as being an engineer and chartered accountant, Nathan has wide ranging experience working with growing companies as a director of a leading private equity fund, where he supported a wide range of businesses to achieve rapid and sustainable growth as a non-executive director.

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

Featuring 60 artists from 30 countries, the third Singapore Biennale, titled 'Open House', will be open to the public from 13 March to 15 May 2011. Over half of the artists are creating new commissions or premiering new works. 'Open House' is presented across four exhibition venues, each with its own particular character, which draw upon emblematic spaces in Singapore: Housing Development Board flats (Singapore Art Museum and 8Q), shopping centres and night markets (National Museum of Singapore), and international air and sea ports (Old Kallang Airport). Major art works at Marina Bay will amplify individual experience in the city.

The Biennale is Singapore’s largest contemporary visual arts event organised by the Singapore Art Museum in 2011. It is a prestigious national initiative where Singapore presents the latest developments in contemporary visual culture and artists of diverse nationalities from across the world, attracting some half a million local and international visitors.

Tan Boon Hui, Director, Singapore Art Museum commented:

Andrew Jeffery, Director of imagineear Singapore added:

About the Singapore Biennale

The Singapore Biennale was established in 2006 as the country’s premier platform for international dialogue in contemporary art. It places Singapore’s artists within a global context, and fosters productive collaborations with the international arts community. In this way, the Biennale provides new opportunities for local visual artists, arts organisations and businesses, and cultivates deeper public engagement with the arts. It complements achievements in other areas of arts and culture, collectively enhancing Singapore’s international profile as a vibrant city in which to live, work and play. Singapore Biennale 2011 is organised by the Singapore Art Museum of the National Heritage Board, and supported by the National Arts Council, which first inaugurated the Biennale in 2006 and was also the organizer for the 2008 edition.

About the Singapore Art Museum

The mission of the Singapore Art Museum (SAM) is to document, interpret and promote the contemporary art practices of Singapore, Southeast Asian, and the wider Asian region. Opened in January 1996 as a museum under the National Heritage Board of Singapore, SAM has amassed one of the world’s largest public collections of Southeast Asian artworks. Since 2009, SAM has focused its programming and collections development initiatives around contemporary Southeast Asian art and art practices. SAM is also the organiser of the Singapore Biennale 2011.

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

Built specifically for cultural visitors, this CultureKey city tour app gives you an insider’s guide to the remarkable city of Amsterdam. Whilst giving you the chance to experience the charm of the city at your own pace, it is bursting full of images, audio, text, useful links, and a handy interactive map that can be used even when you’re offline – which for the user means costly roaming charges can be avoided. And better yet – the app is free for download from the iTunes store.

Andrew Nugee, CEO.

The tour delivers a fun package of local insight together with contemporary and historical links, and takes you to both mainstream and less obvious sites alike ranging from Amsterdam’s Béguinage, to the Amsterdam Historical Museum, the Royal Palace, Amstel Dam, the Old Church, the Red Light District, Our Lord in the Attic Museum, the East India Company, Rembrandt House Museum, the Portuguese Synagogue, and Anne Frank House among others.

The design of the app itself includes features such as interactive maps with location-based navigation; the ability to access content directly (via the keypad) or by distance from your current location. Images, audio and text complement each point of interest, useful web links, further sources and additional information for each point of interest.

Otto Gumaelius, Mobile Media Manager commented:

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

For the first time ever, the main Renaissance artist of Northern Netherlands will be showcased against a background of his contemporaries. The 250 works of an exceptionally high standard belong to the collections of both Dutch and international museums, including the Louvre, the British Museum and the Metropolitan Museum. Most of the artworks will be on display in the Netherlands for the first time, and this exhibition fits well into De Lakenhal’s policy to offer high-quality exhibitions of national or international significance based on sources from Leiden.

Museum de Lakenhal has chosen imagineear as their audio tour provider for the exhibition. The audio guide will be offered free of charge to all visitors, and will form part of the overall exhibition experience. Languages on offer will be Dutch and English, and the tour will cover the majority of works on display. Whilst all aspects of the collection will be highlighted, there will be opportunities to access further information in greater detail through various 2nd levels on the audio guide.

To strengthen the audio tour, images of works that have not been included in the exhibition, alongside details that are otherwise not easy to find, will be presented in the audio tour, thus deepening the visitors’ understanding of the various stories and techniques. The collaboration with the Egidius Quartet, who are currently recording all the choir music from the famous and unique Leiden Choir Books of the 16th Century Pieterskerk, will result in the books going on display, and open on relevant pages. The audio tour will feature recordings from the productions - a fitting and highly relevant choice to accompany the narration.

Christiaan Vogelaar, Curator of the exhibition and Chief Curator of Old Masters.
For more information about the exhibition, feel free to visit the website here.

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

imagineear is delighted to welcome Rémi Carlioz as imagineear’s Head of New Media, in which role he will lead the creation, development and management of mobile products and platforms for personal devices. He also takes responsibility for IE2, the new media laboratory within imagineear. Andrew Nugée, CEO, commented:

Rémi is a marketing and creative executive, with 15 years’ experience in media and new technologies, at Benchmark Group, peoplesound, Vitaminic, Studios Harcourt, and Soundwalk. From 2006 to 2010 he was Managing Director, Southern Europe at Antenna Audio, responsible for the French, Italian and Spanish offices, and museums including the Louvre, the Pompidou Center, Versailles, the Vatican Museums, and Reina Sofia, amongst others. In 2009, Rémi was appointed VP Creative, Marketing & Business Development at Antenna Audio, and led the launch of Love Art for the National Gallery of London, the first mobile application on iPod and iPhone for a major cultural institution.

More recently, Rémi has been working with various international cultural institutions for the development and launch of mobile products, such as the Fondation Charles de Gaulle, the Louvre, the Monnaie de Paris and the Estate of Seydou Keita. He has also been invited as keynote speaker to various conferences on cultural interpretation and new technologies, including AAM, Communicating the Museum and SITEM. Rémi graduated from Institut d’Etudes Politiques and holds a degree in Chinese.

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

imagineear is delighted to welcome Nick Sherrard to join the team in London as Head of Business Development, UK. He is no stranger to the industry, having worked for Antenna Audio and Discovery, before moving on to found his own consulting firm, focussed on the visitor experience at visitor attractions.

Over the years, Nick Sherrard has turned new ideas into working projects with many of the leading arts and heritage organisations in the UK - from national heritage organisations, to regional galleries, artist collectives and theatre companies. In more recent years, he has spoken at conferences around the UK on topics such as cultural participation and how new technology enables cultural institutions of all kinds to reach out to new audiences and engage existing visitor groups more fully. Nick has worked widely in the sector having previously held roles with Historic Royal Palaces, Antenna Audio, and Involve and Create.

Commercial Director, Ziv Kushnir, commented:

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

Tucked away in the heart of the City of London lies the house where, between 1748 and 1759, Samuel Johnson lived and worked, and contributed to the written history of the English language.

Born in 1709, Doctor Johnson only moved to London in 1737. In London, he was commissioned by a syndicate of booksellers to write the first comprehensive Dictionary of the English language. And it was during this time that he rented the house at 17 Gough Square, where together with his 6 amanuenses he began working on, and completed, the Dictionary of the English language – which was published in 1755.

imagineear is privileged to help this historic house tell the story of the life of Samuel Johnson and give an understanding of the history of the house. We launched this innovative audiovisual tour on the mediaPacker™ to give visitors the opportunity to immerse themselves in the context of Samuel Johnson’s London, and to see the faces and places that framed his life. As Andrew Nugée, Chief Executive, noted,

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

From January 2011, imagineear’s audioPorter™ will be available to guide visitors to Geneva on two magnificent tours of the city. The first tour is of Geneva’s Old Town, a walking tour that leads you through a rich historic and cultural past. The second guides you to the many international organisations that enrich the city, and explains their origins, purpose, focus and value.

Available in French, English and German, Geneva Tourism is delighted with the tourist feedback it has received thus far:

In addition to great feedback from the tourists, the staff are enjoying working with the audioPorter™ adding:

Geneva Tourism & Convention Bureau wishes you an enjoyable walk.

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

The mediaPacker™ changes the interpretation game. Editorial control is handed back to the client, thanks to its powerful and flexible firmware, which requires no training to use. In addition to regular audio tour functionality, the mediaPacker’s slideshows, screen hotspots, multilingual video-syncing and smartphone content-conversion are all a snap. The player is a joy to programme, to maintain and to use – and is lighter on the budget as well.

The mediaPacker™ forms the core of the suite of technology products and services that imagineear has redesigned to optimise onsite mobile interpretation, and it joins the APpro™, the smartCharger™ and both behind-the-head and over-the-head headphones.

As Eric van der Hoeven, Technical Director, observed:

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

A recent graduate from Heriot Watt University in Edinburgh with an MA in International Management, Otto Gumaelius joins the head office team at imagineear as the Mobile Media Manager. He has been working at imagineear since August 2010, initially on an internship basis, and has dealt extensively with imagineear’s device-independent content publishing programme.

Otto now joins imagineear in the full time position of Mobile Media Manager. His core responsibility will be the delivery of apps to multiple devices. He also assumes a marketing role within the company, and will work together with the marketing team.

Originally born and raised in Botswana, Otto is also half Swedish and has lived and studied in Sweden, France and the UK. He is fluent in English and Setswana with intermediate skills in Swedish and French. Andrew Nugée, imagineear CEO warmly welcomed Otto:

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

imagineear is delighted to welcome Nathalie Beeckman Nagelmakers to join the team as Senior Production and Sales Manager, Switzerland.  Based in Geneva, Nathalie brings more than a decade of experience as European Creative Manager and Project Manager at Antenna Audio, and has delivered projects to major institutions such as The Louvre, The Royal Academy, The British Museum, The Reina Sofia, Alhambra and the Miho Museum in Japan.  She is a Belgian national, fluent in English, German, French, Spanish and Dutch.  She has worked with Sothebys in Geneva, and ran her own art gallery, “Nathalie Beeckman Fine Arts”, mounting several exhibitions a year, mainly of conceptual art in Brussels.  She holds a Masters degree in Art History and Archaeology from Brussels University.

Andrew Nugée, imagineear CEO, welcomed Nathalie:

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

imagineear welcomes Andrew Jeffery and Steven Hopkinson to the team.  Based in Singapore, Andrew and Steven bring to imagineear deep experience of business building and creative media projects, as well as a base in one of the most dynamic markets in Asia.

Andrew was born and educated in the UK, but emigrated to Australia in the mid-80s, where he began his career in magazine publishing, successfully launching Men's Health, backed by Murdoch Magazines.  He worked in Hong Kong with WPP before running the South East Asian sales operations of Getty Images, and launching several ventures in audio and mobile media.

A native Australian, Steven has almost two decades of experience working in Asia, starting with PhotoDisc in the early 90’s before assuming the position of VP Asia/Pac for Getty Images. After nearly 10 years with Getty Images Steve joined Liberty Media's DMX Music brand as VP Asia/Pac before returning to the visual content industry as head of Asia, India and the Middle East for the Photolibrary Group.

Andrew Nugée, imagineear CEO, commented:

Andrew and Steve agreed, commenting:

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777

Zeist is developing its cultural heritage in a contemporary way, using old and new media to create a virtual and physical museum. With the founding of the Museumkwartier Slot Zeist, the town council has created a vehicle to tell the engaging story of Zeist.

Two very inspiring and driven advisors in the field of cultural heritage, drs. Barbara Laan and drs. Patricia Honig, have been working on the Museumkwartier project since 2009. The Walking Tour is part of the bigger picture, to provide information on the unique heritage sites in Zeist. In the spring of 2011 a series of information panels will be placed near the monuments and archaeological sites in Zeist. The panels will be linked by a cycling and walking tour. They not only give an impression in text and images, but QR-codes make it possible to hear the audio fragments on your smartphone as well.

Commented drs. Barbara Laan, expert on historic interiors who was in charge of the project.

For more information about the Museumkwartier Slot Zeist, feel free to contact Mrs Barbara Laan at blaan@xs4all.nl

About imagineear

imagineear is a young and dynamic full service interpretation company with one of the most experienced teams in the business. We are head-quartered in London, with offices in Amsterdam, Geneva, Paris, Singapore and Tel Aviv. We offer stand-out value for money, use our experience to innovate, and create additional revenue streams from rental and retail models, both on- and off-site.

Building solutions for where culture and tourism meet

Contact
Andrew Nugée, CEO
andrewnugee@imagineear.com
+44 (0) 845 680 777