Teeling Whiskey Distillery choose Imagineear to produce a web app tour of their Dublin Distillery
The Teeling Whiskey Distillery in Newmarket, is the first new distillery in Dublin for over 125 years.
The original distillery on Marrowbone Lane dated back to 1782, when Walter Teeling set up a small craft distillery in the industrial heart of Dublin City. Today, Jack and Stephen Teeling, the latest generation of Teeling Whiskey makers, put their own mark on Irish Whiskey, just down the road from where the original family distillery once stood.
As a popular Dublin attraction, both for domestic and international visitors, Teeling Whiskey engaged a professional design team led by architects & designers studio | dsq. As part of this appointment, to upgrade the Teeling Whiskey Distillery Visitor Experience & Interpretive Project, the scope involved the creation of an engaging tour app that would compliment their newly redeveloped visitor centre and enhance the visitor & distillery tours.
Imagineear are experienced in producing beautifully designed content for web and native apps and with a proven history working with Irish attractions, partnered studio | dsq and the brand to create a stunning web app, downloadable via on site QR codes.
The multi-language audio guide enables non-English speaking visitors to understand the distillery tour in their own language, at the same time as the tour guide addresses the group. The app also needed to provide translation for multilingual groups in the Audio Visual zone through synchronised subtitles available in English, German, Spanish, French, Italian, Dutch or Mandarin.
Imagineear worked closely with studio | dsq and the wider design/client team to ensure the app would offer text translations for the newly installed free-standing display panels in the visitor centre exhibition space and whiskey tasting notes in the tasting area.
The final result is a beautifully designed, stylish and intuitive app which enhances the visitor experience and complements the guided tour experience. The project was funded through Failte Ireland and formed part of Dublin’s surprising stories programme. Looking to the future, the upgraded design reflects Teeling’s core values and characteristics through enhanced storytelling and visitor interaction whilst, embodying ‘The Spirit of Dublin’.
“We are thrilled with the result of our partnership with the design team and Teeling Whiskey Distillery”, said Clare Cooper-Hammond, MD of Imagineear UK & Ireland. “The collective team has produced a sleek and stylish app, perfectly in-line with the Teeling brand. The app is intuitive and with innovative triggering features and multi-language options, offering support to existing tour guides and allowing foreign language speakers to fully understand and appreciate the Distillery and its history”.
“Imagineear’s knowledge & skillset were integral to enabling the development of the Web App,” said Derek Adams, Managing Director, studio | dsq, “and the solution enhances the overall experience for both visitor and brand.”
“As we are now in a position where we can operate at full capacity and with the forecast for international visitors looking positive for the year ahead, it is the perfect time to unveil the international language web app solution.” said Lisa Jameson, Brand Home General Manager, Teeling Whiskey Distillery, “Imagineear were the perfect partner in providing us with this solution, giving advice on best means of implementing it to further enhance the visitor experience for our international visitors.”
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About Imagineear Ltd
Imagineear is a leading innovator in the provision of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site. www.imagineear.com