The Liverpool FC Story launches museum tour in French and Spanish
Liverpool Football Club has worked with Imagineear to translate its museum tour into French and Spanish. The guide was originally launched in English during the Liverpool FC Story’s recent re-redevelopment. It means that visitors from France and Spain will now be able to explore interviews, games and archive footage on an Imagineear MP Touch™ device when they visit the museum.
The Liverpool FC Story is an interactive museum which tells the story of Liverpool Football Club. With 120 years of history already behind it, the club has a lot of stories that it wanted to share with its visitors. The Liverpool FC Story successfully does this using not only the type of objects that you would expect to find in a museum such as memorabilia, but with the inclusion of fans’ memories and multimedia installations.
A key part of the experience is the imagineear multimedia guide. The guide is on a handheld, touchscreen device: the MP Touch™. Fans visiting the museum navigate an interactive football pitch, where they can access content about everything from legendary goal keepers to strikers, or moments such as the winning of the European Cup Final in Rome to Bill Shankly’s retirement. Interviews, archive footage and games are all included in the tour, along with an interactive map of where Liverpool fans are all over the world.
It is Liverpool Football Club’s international fame that led to the addition of French and Spanish. As the museum and stadium’s popularity as a visitor destination continues to grow, the club is keen to ensure that fans who do not speak English get the most out of their visit. The translation of the guide in two languages is just the beginning of a process which will see the guide adapted for a number of different languages.
Clare Cooper-Hammond, UK Managing Director of Imagineear, said: “From the outset of working with Liverpool Football Club, it was clear that it had a very special relationship with its fans. We had always planned to translate the MP Touch™ tour into more languages so that more of these fans could enjoy it, and launching the French and Spanish tours is the first part of that. We are looking forward to producing the tour in even more languages as the museum and stadium’s reputation as a world class visitor destination continues to grow.”
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Tel: +44 (0)845 680 7770
About Imagineear Ltd
Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site. www.imagineear.com