Van Gogh Museum launches new MPti™

Imagineear has launched its state-of-the-art multimedia guide at the Van Gogh Museum in Amsterdam. The device offers the most advanced technology in the repeat rental market. It is part of the Van Gogh Museum’s completely new presentation of the permanent collection, which also includes a new website and app.

After researching Van Gogh’s materials, techniques and influences for eight years, the museum wanted to present the vast amount of information at their disposal in the most engaging way possible. To achieve this, they set about planning a new way of interpreting the collections in which digital technology plays a key part.

The result is an ambitious new exhibition space; a new website and app created by digital agency Fabrique; and a cutting edge mobile multimedia guide from Imagineear. The Van Gogh Museum’s re-launch is the premier of Imagineear’s MPti™, which provides the best technology available in the market. In addition to a fully interactive touch screen, it also features a camera and is wifi, radio frequency, Bluetooth, GPS and FSK enabled. At the same time, the device’s robust design makes it perfect for the repeat rental use it is engineered for.

The MPti™ will provide visitors with a wealth of carefully curated and beautifully presented content on a device which is intuitive to use. Combined with the website, app and exhibition redesign, the museum now offers a world class cultural visitor experience.

Eric van der Hoeven, Imagineear’s Technology Director, says: “We wanted to create a device that provided all of the technology that consumers expect, but that would be robust enough for intensive use. The MPti™ does just that. To have it launched in a museum in which digital technology now plays such an integral part is fantastic. We are looking forward to hearing feedback, and to the upcoming launches of the MPti™ at other exciting venues.”



For further information please contact:

Eleonore Heijboer
Imagineear Ltd
Tel: +31 (0)20 7716645

About Imagineear Ltd

Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site.