Wembley Stadium Opts for MultimediaGroupGuide™

Imagineear has enhanced the Wembley Stadium group guided tours by producing new video footage, editing existing content, and designing a bespoke new interface including image recognition and 360 video technology –  all delivered on the revolutionary group tour system – Imagineear’s MultimediaGroupGuide™.

The MultimediaGroupGuide™ gives visitor venues a greatly enhanced capability for guided group tours. Guides can both speak to their group through amplified radio mics and choose to trigger pre-loaded multimedia content on the group’s individual players, giving the group guide the ability to play multimedia content whilst keeping complete control over the group and tour.

“The biggest advantage of the MultimediaGroupGuide™ is the ability it provides to add that extra dimension to the experience and support the tour guide,” said Iain George, Project Director, UK & Ireland. “The immersive audio and multimedia elements help visitors ‘feel’ what it’s like to be at a game or concert at Wembley. The other great advantage is that the tour guide can dictate and change the tour route easily without affecting the experience or the visitor even noticing the change.”

As the setting for the 1948 Olympics, music concerts, shows and boxing events, Wembley Stadium is home to so much more than football, as is illustrated in the tour content.  At present, 100,000 visitors a year take the Wembley tour – mainly from the UK, Germany, Italy and Spain – and this is expected to increase greatly over the next few years with further enhancements to the visitor experience.


For further information please contact:

Iain George
Imagineear Ltd
Tel: +44 (0)7908 726 762

About Imagineear Ltd

Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site. www.imagineear.com