Arsenal FC Kicks Off with Tour Upgrade

New content and the addition of ‘Shirt-Cam’ in the Arsenal players’ dressing room are part of a  multimedia and tech upgrade by Imagineear to the popular and successful Emirates Stadium visitor tour.

The club’s worldwide fan base has ensured that a quarter of a million visitors a year flock to Arsenal’s Emirates Stadium on non-match days and over 75% take the self-guided tour to learn more about the Arsenal’s venerable history, its current players and this 60,000 plus capacity venue.

Imagineear’s robust, top-of-the-range MPti™ devices have now replaced the 1,000 MediaPacker™ players which previously hosted the original tour. With its 5” intuitive touch screens and advanced capabilities, the MPti™ allows for more features to enhance the visitor experience.  For example, ‘Shirt-Cam’ enables visitors to point their devices at their favourite players’ shirts to generate layers of content and action video triggered by the MPti™’s integrated camera lens.

A new interface has been designed to match the MPti™ screen.

The tour is available in English and eight other languages – Dutch, French, German, Italian, Spanish, Japanese, Mandarin and Portuguese Brazilian – reflecting the multi-national interest in this Premier League club and its breath-taking venue.



For further information please contact:

Clare Cooper-Hammond
Imagineear Ltd
Tel: +44 (0)845 680 7770

About Imagineear Ltd

Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site.