Kennedy Space Center, Florida
The most advanced mobile visitor site in the US right now is the Kennedy Space Center Visitor Complex in Florida.
An exciting and holistic visitor experience in multiple languages, working seamlessly indoors, outdoors and on the buses between sites was required for this multi-faceted and complicated complex. The centre includes a US military base with partial visitor access some of the time, and it is operated by a private company on behalf of NASA, which oversees the whole area. Additional challenges included contiguous auto-triggered multilingual syncing to video, bright Florida sunlight outdoors, and the length and variable routing of the buses between the Visitor Complex and the Apollo Saturn V Center. In addition, the tight time scale included making provision for the immersive Heroes and Legends experience, opening in a dedicated building on site.
Several companies including Imagineear collaborated closely with NASA, Delaware North and an independent project manager, to develop and then implement the components of the tour as a unique experience. Niche speciality experience in delivering visitor experiences and the right technology were both key to Imagineear’s contribution.
What We Are Proud Of
Imagineear’s MPti™ touch-screen devices with 5” screens were chosen to host the engaging visitor experience which includes a fully integrated technical media package. Augmented reality, 360º photography, interactive games, maps, wayfinding, multi-lingual network syncing, location-based triggering, social media and push notifications are presented in eight languages, both at the two Space Center sites and on the tour buses that transport visitors between them.
Stasha Boyd of Q Media Productions, Inc, who managed the digital mobile media project, provided creative direction and production of the different elements of content said:
‘It was essential to find the right device to deliver one story, one experience and one message to several million visitors a year. And one that can switch between indoor and outdoor triggering beacons throughout the park area, and GPS on the buses,’ says Stasha Boyd. ‘Imagineear’s MPti™ devices have shown they always move forward to enable new capabilities reliably.
‘No one company can provide the whole creative, software and technical expertise to deliver something this complex which is why it was so important to choose partner companies like Imagineear, not just for their component parts and services, but for their ability to interact with other providers and give support and solutions for the common good.’
Client: Delaware North Kennedy Space Center Visitor Complex
Project management and creative direction: Q Media Productions, Inc.
Content production: Q Media Productions, Inc.
App development (Smart Guides and Space Chase!): Fluxguide
Equipment: Imagineear MPti™ players, headphones and charging racks
Technical installation and integration: Audio Conexus, Inc.
AR programming: 5dLabs
AR content production: Nth Degree
360º photography: Dennis Biela Photography