Strawberry Field, Liverpool

Strawberry Field and the original Victorian house were gifted to The Salvation Army in 1934 and served as a children’s home for some of Liverpool’s most vulnerable children. Now, a new visitor centre has been built with an exhibition giving unprecedented insight into John Lennon’s childhood and the inspiration behind one of The Beatles’ most iconic songs,
‘Strawberry Fields Forever.’

Challenge

The client wanted to create 3 beautiful and engaging videos for their digital platforms, exploring the colourful history of Strawberry Field through to present day, with a view to
promoting the Salvation Army visitor centre and boosting visitor numbers. The first video was to give a general overview of the site itself, from its history as a children’s
home to its current use as an exhibition and visitor centre and Salvation Army training hub. The second was to focus on the site’s links with John Lennon, aiming to appeal to and
attract Beatles fans from around the world. The third was intended for the promotion of Strawberry Field via their social media platforms.

Solution

Using video planning and execution expertise, Imagineear produced three beautifully edited promotional videos: The evolution of Strawberry Field up to its present-day incarnation as The Salvation Army Visitor Centre and training hub; John Lennon’s Strawberry Field; and a Strawberry Field video edit for social media.

Innovation

Challenges around music licensing meant that a creative solution was required. The Imagineear team’s innovative use of sound editing tools and ‘out of the box’ thinking resulted
in the perfect soundtrack. Carefully chosen interview clips and video footage combined to create 3 poignant videos, produced quickly, to the highest standard and perfectly fitting the client’s brief.

The videos can be seen here: