The Ashmolean Museum
The iconic Ashmolean Museum, Oxford chose Imagineear to partner with to create an innovative multimedia family experience, with the aim of widening their appeal to include a more diverse range of visitors and, in particular, local family groups.
Developed for multigenerational family groups, ‘Ashmolean Adventure’ explores some of the Museum’s most intriguing objects through a variety of interactive activities: from games and quizzes to design and drawing tasks.
Imagineear and the Ashmolean team worked for over a year to develop a truly immersive and compelling multimedia family activities using Imagineear’s Multimedia GroupGuide™ (MGG™) and new Maestro™ 5.5” tablet device.
The MGG™ enables a new level of interaction within family groups and allows one member of the group to trigger content to other group members’ devices. Quiz questions, stories or soundscapes are shared with others in the group who, in turn, explore the object to respond, reflect, create or find answers. With the audience at the heart of each activity, there are opportunities for both group interaction and individual reflection.
The device lends itself to providing contextual interpretative information such as films, x-rays, storytelling or soundscapes. New functionality was developed to unlock this material and create an intuitive and playful experience for family groups: rubout the bandages of a mummy to reveal an x-ray; drag & drop, rotate and size objects to explore perspective; race through a series of challenges in the labyrinth to escape the Minotaur and magnify some of the Ashmolean’s smallest objects to view their incredible details.
All of these features were developed with the central idea: Which content and approach can a touchscreen multimedia device best deliver to support a self-guided visit by family groups?