Mum & Baby app adds multiple new topics for pregnancy, birth and beyond

Imagineear’s award-winning healthcare app, Mum & Baby, has undergone an extensive review and a significant update of its content giving women and their families NHS curated and clinically-evidenced guidance and information on pregnancy, birth and beyond. The app, originally the brainchild of Dr Sunita Sharma, Consultant Obstetrician from Chelsea and Westminster Hospital NHS FT, has been continuously developed by Imagineear in partnership with North West London Local Maternity System (LMS) and CW+, Chelsea and Westminster Hospital NHS Foundation Trust’s charity.

Over the last six months, Imagineear’s healthcare development team has been working closely with North West London’s LMS, liaising with the clinical working group and healthcare professionals, who are specialists in their fields, and asking them to review and update all the generic content of the app.

The extensive new programme of content covers topics including: listeriosis, heart health in pregnancy, SCAD during and after pregnancy, the antenatal class videos, getting to know your baby, thinking about contraception, handling your newborn baby, keeping your baby warm, pressure sores, fatigue, carpal tunnel syndrome, commonly used medicines after birth, the transition to motherhood, baby’s oral health, baby slings and baby car seats and your baby’s development.

In all, 119 pages of content have been revised and updated, including 18 pages of brand new topics, additional links to Public Health England approved COVID-19 information for pregnant women and new mothers as soon as it has been released, and eleven new videos created by NHS North West London – three about gestational diabetes and how to manage it, plus a suite of videos designed to help those who are unable to attend antenatal classes in person.

The app is open to all NHS England LMS to help provide choice around their service users maternity care in their area and to give local information and pertinent contacts to provide an excellent user experience. Through a dedicated portal, LMSs can add and edit their local app content on an on-going basis providing a flexible way of keeping content up-to-date.

Mum & Baby, which is free to download for iOS and Android, is a digital resource designed to offer reliable, NHS clinically approved information for new mothers and their partners and received an ORCHA rating of 82%, making it one of its highest rated pregnancy apps. It has been downloaded more than 50,000 times and was recently shortlisted in the Digital Health category of the London Design Awards 2020.





For further information please contact:

Clare Cooper-Hammond
Imagineear Ltd


About Imagineear Ltd

Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site.