SEA LIFE Blackpool choose Imagineear to create a self-guided multimedia tour for families

SEA LIFE Blackpool has long been a favourite visitor attraction for families and children, showcasing over 1,000 spectacular aquatic creatures across 50 displays. SEA LIFE Blackpool allows visitors to experience the secrets of the deep sea and examine species up- close and also supports a variety of conservation projects including beach clean-ups and breeding programmes.

SEA LIFE Blackpool were looking to partner with a creative agency to design and build a device-based multimedia tour with activities and games for their younger visitors. The team wanted to feature content which was fun and interactive but also acting as an educational reference point for children as they navigated their way around the aquarium tour. It was also important to include key educational and environmental messages within the activities too.

Imagineear scripted, designed and produced a family multimedia tour packed with content, games and information delivered on their MPti™ device. Impactful learning experiences are delivered through innovative features including slide-aways, rub to reveal, hide & seek video games, drawing games, drag & drops and much more.

Visitors are guided through the various areas of the aquarium by ‘hero’ creatures living within each habitat, children are welcomed to the Ocean View area by Phoenix the Green Sea Turtle.

The tour was designed to complement the site that is very much alive with audio, visuals and on-display information and to distil the excitement of SEA LIFE, serving it to visitors in bite-size, digestible chunks.

“We visited the centre with a four and an eight year old, and they learnt loads. They got to know more about the fish, they could use the device by themselves and they loved every game and activity – especially the quiz!” said one enthusiastic visitor.

“I’m really excited to be launching the Dive Deeper tour with Imagineear here at SEA LIFE Blackpool!” said Hannah Bates, Entertainments Team Leader, SEA LIFE. “It’s really going to enhance our guest experience and take the interactive element our centre to a whole new level!”

“We are delighted to have been chosen by SEA LIFE Blackpool to produce this incredible multimedia tour” said Clare Cooper-Hammond, Managing Director, Imagineear UK. “The sheer range of games and activities on the tour is, in itself, extremely exciting and a reflection of the fantastic collaboration we enjoyed with SEA LIFE. We cannot wait for families to enjoy this wonderful addition to the SEA LIFE Blackpool visitor experience”.


For further information please contact:

Clare Cooper-Hammond

Imagineear Ltd


About Imagineear Ltd

Imagineear is a leading innovator in the provision of multimedia content and technology solutions.  We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio.  We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector.  In London and Amsterdam we have experienced content, hardware, software and data solution teams.  Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site.