Spurs open new interactive multimedia tour of its world-class multi-use Stadium
Premier league football club Tottenham Hotspur has partnered with Imagineear to launch a brand new self-guided multimedia tour of its multi-award-winning Tottenham Hotspur Stadium. Built on the same site as the Club’s previous home at White Hart Lane, the new venue is a major benchmark in global stadium design, offering one of the finest spectator experiences in the world.
During its closure to the public over the past four months due to the Coronavirus, the Club worked closely with Imagineear to create a brand new visitor experience which is compliant with new government guidelines for visitor attractions, and prioritises the health and safety of all staff and visitors. A self-guided multimedia tour has been introduced which, through carefully considered content design, enables fans to explore the Stadium safely at their own pace while maintaining social distancing with other guests.
Mat Horne, actor and Spurs fan, best known for his role as Gavin in the hit BBC series Gavin and Stacey, narrates the tour and interviews familiar voices along the way, including Harry Kane, with additional Spurs players coming soon. Provided with their own personal touchscreen tablet (Imagineear’s MPti™ devices), the Stadium Tour visitors are given exclusive access behind-the-scenes to First Team areas including the dressing rooms, the players’ tunnel, pitchside and the press auditorium.
The tour has been designed to balance the experience of enjoying the physical spaces as well as the engaging commentary and dynamic video content that brings these areas to life. This includes the awe-inspiring 360° view of the Stadium from the centre circle, a taste of the dizzying heights from the golden cockerel on The Dare Skywalk, and the incredible sight of the world’s first fully retractable pitch transforming the venue from soccer to NFL mode and back!
Large screen dynamic content also produced by Imagineear, including the impressive 69m digital screen in the West Atrium, automatically synchronises with visitors’ devices as they pass through, thanks to Imagineear’s Connect™ technology. Visitors are also actively encouraged to interact with the knowledgeable Spurs guides, who are on hand throughout the route to help answer any questions. They even feature in the interactive ‘School of Spurs’ games and quizzes specially designed for children and families.
“I’m incredibly proud of the tour we have produced together with Tottenham Hotspur’s visitor experience team, under what are very unique and challenging circumstances.” said Iain George, Project Director UK & Ireland. “Normally we have full, unrestricted access to a venue to plan, record and produce the content for a multimedia tour. That obviously wasn’t possible due to Covid-19, with matches played strictly behind closed doors and certain areas of the building being used as a temporary antenatal hospital! Being resourceful and finding new ways of working to overcome those challenges together with the fantastic team at the Tottenham Experience has resulted in an outstanding – and safe – experience for visitors touring the Stadium. An exciting start with lots of development planned to further enhance the visitor experience in the coming months and beyond.”
Imagineear has assisted the client with its preparations to reopen by providing advice on device hygiene and supplying branded, single-use/souvenir earbuds and lanyards for visitors to use on site and then take home with them if they wish. These measures have contributed to the client receiving the ‘Good to Go’ standard by Visit Britain, recognising businesses that can demonstrate that they are adhering to the respective Government and public health guidance and have the required safety processes in place around COVID-19.
The Spurs Stadium Tour is the ultimate behind-the-scenes attraction for Spurs fans, football fans, sports enthusiasts, families and visitors to London. Tours are selling fast and must be booked online in advance. Special offer: book before 12 January, 2021, to receive a 15 per cent discount!
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About Imagineear Ltd
Imagineear is a leading provider of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site. www.imagineear.com