Imagineear chosen to create multimedia guide for visitor and family tours by The Great British Car Journey
The Great British Car Journey is an exhibition which celebrates Britain’s contribution to popular motoring.
Over a period of four years, businessman Richard Usher, former owner of Blyton Park racing circuit and Auto Windscreens, carefully acquired over 130 cars that illustrate the history of British car design and production, between 1922 and the present day.
The Great British Car Journey sought an agency to produce a multimedia guide which would take visitors on an interactive journey through the history of the cars on display.
The Imagineear team proposed their MPti™ device, a purpose-built Android tablet player designed for all-day repeat usage, packed full of high impact, beautifully designed bespoke content.
Imagineear edited, recorded and produced an engaging English script, telling stories from this unique period of British manufacturing history and bringing to life the people, the memories and the brands of the era.
The nostalgic audio tracks combined with bold, colourful infographics, and triggered by individual QR codes, provide insight into the technological and socioeconomic changes throughout the decades, as well as the history of the cars themselves.
Imagineear also created a family tour version. In addition to the primary tour content, the family tour is enriched with games, quizzes and interactive elements such as ‘drag and drop’ car build features and ‘rub to reveal’ functionalities, guaranteed to engage and entertain younger visitors to the exhibit.
“It has been such a pleasure to work with Richard, his knowledge of this fascinating subject is immense! We have learned so much and it has been wonderful to be part of this project from early on. We are delighted to offer our self-guided tour expertise to The Great British Car Journey and to be providing them not only with our devices, but with our exceptional multimedia content” said Clare Cooper-Hammond, Managing Director at Imagineear Ltd. “Our comprehensive and flexible TourBuilder Plus™ platform has allowed us to design and build tour content for 100+ cars in a short timeframe. This is testament to the flexibility and efficiency of our CMS platform and, also to our highly skilled teams. Richard and the team also had the opportunity to preview and approve content design in real time, which was vital for us to meet this important deadline.”
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About Imagineear Ltd
Imagineear is a leading innovator in the provision of multimedia content and technology solutions. We design and produce multilingual content, which we often integrate with existing archive materials, as well as live audio. We publish to smartphones, and to smart devices on-site, working with sports venues, cultural sites and the healthcare sector. In London and Amsterdam we have experienced content, hardware, software and data solution teams. Our goal is to help our clients deliver exceptional value and memorable experiences to their visitors, both on- and off-site. www.imagineear.com