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A whiskey tour for Imagineear
The Teeling Whiskey Distillery in Newmarket, is the first new distillery in Dublin for over 125 years. The original distillery on Marrowbone Lane dated back to 1782, when Walter Teeling set up a small craft distillery in the industrial heart of Dublin City. Today, Jack and Stephen Teeling - the latest generation of Teeling Whiskey makers - put their own mark on Irish Whiskey, just down the road from where the original family distillery once stood.
As a popular Dublin attraction, both for domestic and international visitors, Teeling Whiskey engaged architects & designers from studio | dsq to upgrade the Distillery visitor experience.
Imagineear partnered with studio | dsq to create a stunning web app, downloadable via on site QR codes.
The multi-language audio guide enables non-English speaking visitors to understand the distillery tour in their own language at the same time as the tour guide addresses the group. The app also provides translation for multilingual groups through synchronised subtitles available in English, German, Spanish, French, Italian, Dutch or Mandarin.
The app is beautifully designed, stylish and intuitive and enhances and compliments the guided tour experience. Looking to the future, the upgraded design reflects Teeling’s core values and characteristics through enhanced storytelling and visitor interaction whilst embodying ‘The Spirit of Dublin’.
“We are thrilled with the result of our partnership with the design team and Teeling Whiskey Distillery,” said Clare Cooper-Hammond, MD of Imagineear UK & Ireland. “The collective team has produced a sleek and stylish app, perfectly in-line with the Teeling brand. The app is intuitive and with innovative triggering features and multi-language options, offering support to existing tour guides and allowing foreign language speakers to fully understand and appreciate the Distillery and its history”.
“Imagineear’s knowledge & skillset were integral to enabling the development of the Web App,” said Derek Adams, Managing Director, studio | dsq. “The solution enhances the overall experience for both visitor and brand.”
“As we are now in a position where we can operate at full capacity and with the forecast for international visitors looking positive for the year ahead, it is the perfect time to unveil the international language web app solution,” said Lisa Jameson, Brand Home General Manager, Teeling Whiskey Distillery. “Imagineear were the perfect partner in providing us with this solution, giving advice on best means of implementing it to further enhance the visitor experience for our international visitors.”
Imagineear were the perfect partner in providing us with this solution, giving advice on best means of implementing it to further enhance the visitor experience for our international visitors.
Lisa Jameson
Brand Home General Manager, Teeling Whiskey Distillery
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