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Manchester City Football Club

In order to enhance the visitor experience, Manchester City FC were looking for a partner to provide a system that could deliver a dynamic multimedia tour in multiple languages, capable of interacting with the exhibition displays.

"At Imagineear we’re not afraid to try new and experimental ways of delivering tours to ensure our clients offer their visitors highly-engaging and enjoyable experiences."

Raffaele Flacco
Project Manager

Imagineear’s creative team scripted and produced both the self-guided and group-guided tours, which included the base script for the tour guides leading the Stadium Tours.

Exciting 360º video was filmed in The Tunnel Club – upper and premier – and pitchside, to transport fans to experience what the stadium is like on a match or event day.

Imagineear created a special combination tour, comprising of a self-guided tour of the exhibition for the first part of the experience and continuing on to a group-led Stadium Tour using Imagineear’s innovative Multimedia GroupGuide™ system.

This allows the tour group leader to intersperse their commentary with multimedia content, as well as synchronisation to the AV display screens, which then play the audio narration in the visitor’s own language on their MPti™ device.

This successful functionality has also been extended to cover group tours of the City Football Academy.