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Imagineear at the Irish National Stud

The Irish National Stud receives in excess of 120,000 visitors a year and the recently opened Irish Racehorse Experience aims to further support storytelling on the site.

The immersive visitor experience follows a horse’s life journey – from birth through to old age – and extends over ten zones featuring key themes such as The Yearling Sales, Creating the Athlete, Race Day and Life after Racing.

Each zone allows visitors to engage in the journey, through a blend of interactive and passive experiences, in an environment of mixed media, immersive AV’s and interactive elements.

Imagineear provided script writing services for interpretive elements of the experience, which included: scripts for 40 graphic panels; sourcing footage and writing voiceover scripts for the Introduction and the Horse in Motion AVs; producing outline scripts for interviews with industry professionals and creating content for 10 touchscreen interactives.

Working closely with the exhibition design team, Imagineear reviewed existing research and content documents and developed the interpretative scripts. To ensure a consistent voice and tone and a factually correct end result, Imagineear liaised with the graphic artworkers and audio-visual production company and the Irish National Stud content committee.

“We are thrilled to offer our expert script writing services to the Irish National Stud, providing them with a variety of interpretive elements for this exciting new immersive experience,” says Clare Cooper-Hammond, Managing Director. “Emma Thompson, Senior Project Manager and project lead has been invaluable in the production process, bringing her considerable knowledge and interest in the horseracing industry to the project and with the added advantage of being based in Ireland.”

“The launch of the ‘Irish Racehorse Experience’ this spring has been a huge success and has received amazing feedback from both the general public and the bloodstock industry. It was fantastic to work with such a knowledgeable team in Imagineear.” David Wardell, Tourism Manager, Irish National Stud.

It was fantastic to work with such a knowledgeable team in Imagineear.

David Wardell
Tourism Manager, Irish National Stud