Case Study
English Heritage, Stonehenge
English Heritage sought to work with a dynamic and innovative agency to help them achieve their strategic objective: to transition from a traditional on-site audio tour to a Bring Your Own Device model.
Imagineear was awarded a prestigious public tender by English Heritage, to augment the visitor experience with the creation of a new digital mobile app for one of the UK’s most visited tourist attractions, Stonehenge. An iconic prehistoric monument, Stonehenge is a UNESCO World Heritage site, attracting 1.6 million visitors from around the world every year.
“We are so excited to have launched our new audio app.”
Jennifer Davies
Head of Historic Properties for Stonehenge
Re-evaluating the visitor experience and how users interact with interpretive content and move around the Neolithic stones and the landscape around them, Imagineear designed and developed an interactive navigational app to appeal to Stonehenge’s diverse range of visitors and provide an easy means of accessing mobile multimedia content, site information and interactive maps of the site.
In partnership with the English Heritage team, Imagineear also produced new audiovisual content in 12 languages, which feature in the app.
The final app is a fully branded, beautifully designed and intuitive navigational app of Stonehenge, but which also allows for the future incorporation of additional English Heritage sites.
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