Case Study
English Heritage, Stonehenge
English Heritage sought to work with a dynamic and innovative agency to help them achieve their strategic objective: to transition from a traditional on-site audio tour to a Bring Your Own Device model.
Imagineear was awarded a prestigious public tender by English Heritage, to augment the visitor experience with the creation of a new digital mobile app for one of the UK’s most visited tourist attractions, Stonehenge. An iconic prehistoric monument, Stonehenge is a UNESCO World Heritage site, attracting 1.6 million visitors from around the world every year.
“We are so excited to have launched our new audio app.”
Jennifer Davies
Head of Historic Properties for Stonehenge
Re-evaluating the visitor experience and how users interact with interpretive content and move around the Neolithic stones and the landscape around them, Imagineear designed and developed an interactive navigational app to appeal to Stonehenge’s diverse range of visitors and provide an easy means of accessing mobile multimedia content, site information and interactive maps of the site.
In partnership with the English Heritage team, Imagineear also produced new audiovisual content in 12 languages, which feature in the app.
Following an extensive accessibility and inclusion review, the Imagineear team have also developed and launched a ground-breaking Audio Descriptive version of the Stonehenge app.
Imagineear completed a four-month consultation process, analysing and auditing the Stonehenge audio guide app – its content, design and UX styling and technical developments for blind and partially sighted visitors to the flagship site, with a view to using smartphone accessibility features.
The results of this review have informed this new development of the app, which now includes an Audio Descriptive tour produced specifically for visually impaired visitors.
The final app is a fully branded, beautifully designed, accessible and intuitive navigational app of Stonehenge, which also allows for the future incorporation of additional English Heritage sites.
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