Case Study
The Orange Vélodrome, Marseille
Olympique Marseille chose Imagineear to create, develop and produce a visitor self-guided multimedia stadium tour for their home - Orange Vélodrome.
“Love us, hate us, but never be indifferent to us!”
The Fans
Olympique Marseille
The visitor experience is predominantly inside the Stadium and pitch side. The tour has been developed to support different usage of the Stadium and two routes have been developed: a standard tour route and a second route, which can be used when parts of the stadium are closed for events and occasions. This ensures that visitors can enjoy uninterrupted tour experiences throughout the year.
Delivered on Imagineear’s exceptional MPti™ device, 360 videos and beautiful graphic content reflect the energy and vibrancy that surrounds the Stadium and the club. Understanding the passion and high-energy of their fans was key to meeting the client brief: Love us, hate us, but never be indifferent to us!
Imagineear created an outline script in both French and English which seamlessly incorporates existing key assets, including interviews with players, the club coach, medics and the club owner - Mr. Frank McCourt.
“Olympique Marseille is an extremely prestigious client and we are delighted that they have chosen to work with us to create a new visitor experience. Our talented production team were thrilled with the challenge to produce a beautiful and exciting tour that is far from indifferent!”. said Clare Cooper-Hammond, Managing Director of Imagineear.
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