Case Study
The All England Lawn Tennis Club, Wimbledon
Imagineear was chosen by The All England Lawn Tennis Club (AELTC) to create a suite of audio and multimedia experiences for the Wimbledon Lawn Tennis Museum.
“Imagineear surpassed all of our expectations, bringing our vision to life.”
Adam Chadwick
AELTC’s Head of Heritage
With the central aim of ensuring each child leaves the Museum with at least one nugget of new information about the fascinating sport of tennis and its remarkable history, the AELTC chose Imagineear to create an engaging family experience.
This ambition was achieved through 14 multimedia interactive activities, developed in consultation with the AELTC’s Learning Department. Within the family experience, Imagineear developed a mini tour with a character called Ella the Engraver. Ella leads families through the Museum on a ‘Trophy Challenge’, a quest to discover hidden pieces of the Challenge Cup, which is awarded to the Gentlemen’s Singles Champion at Wimbledon.
New audio and multimedia content has been developed for guests enjoying a visit to the Museum and tour of the Grounds, including an innovative and interactive family experience, the first of its kind for the Museum.
The AELTC was looking for an experienced and creative agency to enhance the Wimbledon Lawn Tennis Museum’s tour experience with engaging interviews, beautiful interface designs and attention-grabbing multimedia content. Imagineear’s extensive experience working with sports visitor attractions and innovative approach to content design and production, made the Imagineear team the ideal choice.
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